Pin It
Glossier
courtesy of Instagram/@glossier

Glossier finally responds to calls for sustainable packaging


TextAlex Peters

The brand pledges to cut down on its famous pink bubble wrap pouches amid online backlash

Glossier have pledged to go more sustainable. The brand, which is known for its millennial pink packaging and in particular it’s pink bubble wrap pouches, has come under fire from fans recently who feel that the pouches, stickers and other excess packaging that comes with every Glossier order is overly wasteful.

“Sustainability is becoming a larger priority for us as a company, and we are excited to announce you’ll be able to choose a limited packaging option without a pink pouch, stickers, or any packaging extras in online orders starting this summer,” the Glossier Instagram account wrote on Monday. “At this time, Offline Editors at our retail locations in NYC, LA and Miami can assist you with recycling your pink pouch. Stay tuned for more details!”

The comments from the brand come after followers found it ironic that the new eye cream, “Bubblewrap,” launched yesterday was named after the very thing so many had been campaigning against. “How about instead of calling this new product bubble wrap you get rid of those bubble wrap bags that come with orders?” commented one user, while another wrote “Is this mocking the fact that your packaging is unsustainable and wasteful? Bubble wrap????!”

The Glossier Instagram account replied to several people who had expressed concern about wasteful packing in the comments. One user said they had stopped ordering from the brand because she got sad about the amount of waste. “Not being able to recycle or “refill” your products seems a bit behind the 2019 game,” @cjahnen wrote. “When will this change at Glossier?”

These developments come as part of a larger conversation the beauty industry – and the world at large – is having about plastic pollution and non-recyclable waste. Last year it was reported by Zero Waste Week that more than 120 billion units of packaging are produced by the global cosmetics industry.

Read Next
Fenty Cameo Campaign
Visionary hairstylist Issac Poleon shares 5 groundbreaking hair looks Beauty Feature
Linda Evangelista
Linda Evangelista says cosmetic surgery ‘permanently deformed’ her Beauty news
Dazed Live DB Header
Join MUA Lynski and hair stylist John Allan for live beauty tutorials Beauty news
Circus Magazine3
Circus is the unserious beauty platform for total weirdos Beauty Feature
pjimage
Teens on TikTok are removing their own IUDs and doctors are freaking out Beauty news
HUNTER SCHAFER
Alien masks and gothic twists: the best make-up looks from 2021’s Met Gala Beauty Feature
Bella Hadid Kin Euphorics
Will Bella Hadid’s new holistic health drink cure our depression? Ask an expert
Dan Sur chain hair
This rapper underwent surgery to replace his hair with gold chains Beauty news
CHEEX
CHEEX is the porn and sex education platform you wish you’d had Beauty Feature
Jennifer Aniston, Rachel, Friends
Jennifer Aniston discusses her ‘love-hate’ relationship with the Rachel Beauty news
Aesop’s Queer Library
Aesop’s free Queer Library has arrived in the UK Beauty news
Teeth Sparkle
These bedazzled tooth gems are autumn’s hottest Y2K accessory Tried and Tested
Lil Uzi Vert diamond implant
Fans tore out Lil Uzi’s $24 million forehead implant while crowd surfing Beauty news
S03E21-22-rachel-makeup
Get the Rachel: Jennifer Aniston is launching a beauty line Beauty news
Beauty Horoscope: September 2021
September 2021 horoscope: spruce up your self care this Virgo season Horoscopes
Bella Hadid
Bella Hadid’s ‘brain care’ drink will remedy your serotonin depleted head Beauty news