Pin It
Gucci Guilty

Exclusive: Gucci teases its new Guilty fragrance campaign


TextAlex Peters

Lana del Rey and Jared Leto star in the neon-noir Americana world of Gucci Guilty

In November, Gucci announced Lana del Rey would be joining Jared Leto as the face of the brand's iconic fragrance Guilty and now we can exclusively reveal the first look at the new campaign.

From what we can glimpse in the teaser, #ForeverGuilty seems to be set in a neon-noir Americana world where tigers roam the laundromat and ostriches cavort through supermarkets, as women in their kitschy rhinestone-studded finest do their weekly shop. One imagines that this is a world where the moon is always full, the cars are always cherry-red and there’s a rattlesnake around every corner.

Los Angeles landmark Rae’s Restaurant, which was the setting for the famous True Romance diner scene, also makes a cameo in the teaser, as do the two campaign stars of whom we get only tantalising glimpses.

The teaser also reveals, for the first time, the new matching his and her bottle designs for Pour Homme and Pour Femme which were created to reflect the equal standing of the women and men they represent. Pour Femme is reborn as an “Oriental Floral” fragrance with a top note of citrusy mandora smoothed out with bergamot and pink pepper. Lilac, patchouli and amber notes also linger in this rich scent. Pour Homme's classic fragrance, meanwhile, remains unchanged, sharing the pink pepper and patchouli scents of its female companion and also includes notes of cedarwood, neroli and French lavender – the flower original playboy Casanova used to fragrance his love letters.

Read Next
22860268_709215482600969_4203757192953724928_n
From Charles Manson to Post Malone: A brief history of face tattoos Beauty School
Donna-Trope-Blow-up-1997-©-Donna-Trope
Everything you didn’t know you needed to know about plastic surgery Beauty School
wand
This Procter & Gamble Opté Precision Wand is the answer to perfect skin Beauty news
Krocaine Nail Files
Wild thing: the best in animal print nails The Nail Files
559ee298ecad04824fc03ae4-750-500
Put down your spirulina smoothie and invest in enriching algae products products
Dazed Beauty Nike 720
Galaxy 720 Beauty Photos
Rihanna Fenty
We met Rihanna’s make-up artist and tried Fenty's new concealers Beauty news
Kate Moss
8 times Kate Moss changed the face of beauty Beauty Feature
peache-scene-
Bleach’s new peach products have got us thinking about that CMBYN scene Beauty news
Screen Shot 2019-01-13 at 15.19.38
The hairstylist creating 3D neon looks inspired by nature Spotlight
41646429_174589166751917_2794095595797610496_n
Being called fat shouldn’t be any different than calling someone skinny Beauty Feature
Nerola Whitening Cream
What it means for Rwanda to have banned skin bleaching creams Beauty Feature
Gucci Guilty Lana del Rey Jared Leto
Lana del Rey and Jared Leto star in Gucci’s freewheeling Americana world Beauty news
Citarum River, Indonesia
Lush to open their first packaging-free store in the UK Beauty news
47693497_358713941606931_3798186520247218505_n
TTSWTRS is the Eastern European designer creating wearable tattooed skins Beauty Feature
koreanbeauty
Korea’s viral #skincarediet is the antidote to its divisive 10-step routine Think piece