Pin It

THE UNSEEN launches into beauty with the world’s first dual reality make-up

TextDazed Beauty

SPECTRA is the innovative, dual reality make-up from THE UNSEEN Beauty that changes under your phone cam flashes – and it’s vegan and cruelty free

THE UNSEEN has always been about blurring our known realities, science, innovation, and alchemy, since its inception as a material science and design studio in 2014. The future-facing founder, Lauren Bowker, brought together scientists, creatives, and designers to disrupt beauty as we know it. THE UNSEEN has pioneered cosmetics that bring to life hidden worlds and warp our perspective on the known – Bowker previously created Fire, a concept hair dye that changes colour according to temperature – and which saw THE UNSEEN go viral – and the colour-shifting Hathor collection for eyes, cheeks, lips, and skin.

Now, THE UNSEEN is debuting its first official direct-to-consumer beauty brand with another world first – a physical eye colour that transforms in the digital world by reacting to lights like that of a phone camera flash. SPECTRA Eye Colour transforms under bright reflective silver like that from a phone camera’s flash. Imagine if your eyeshadow could react in real time, an intelligent pigment that morphs into nebulous beauty looks, transforming in the metaverse that the world’s wider technologies continue to prod and poke at.

It feels creamy and light to the touch, but it’s highly pigmented – plus, it’s cruelty free and vegan, packaged up in a recyclable aluminium tube that’s sealed inside another beauty industry first, a biodegradable vacuum pouch. Swipe it across your eyes then point and shoot to see the pigments react fantastically.

Bowker shares that SPECTRA was born during the still, reflective period of lockdown, responding to a world that was rapidly blurring the boundaries between digital and physical realities to survive and evolve. “I have always explored realities  that exist beyond the senses,” she says. “During lockdown, like many of us, I questioned my own human reality whilst observing the digital physical boundaries upon us.” 

“Particle physics suggests that  human reality is made up of both light and particles,” she continues. “The behaviour of these particles inspired SPECTRA – a colour that uses light to cross the multiverse. What if in one reality, a colour is totally invisible, and in another, it’s the most visible colour in the universe?”

SPECTRA is available in two colours, the 4.10 Δ, a highly pigmented black, and the 8.08 Δ, a barely there silver grey. As the hyperreal campaign images show, the colour and aesthetic possibilities are thrillingly amorphous. Consider the future of beauty –and your face – a technicolour dual reality.

SPECTRA is exclusively available at from today (October 21) in limited drops, priced at £33.

Read Next
Ermenegildo Zegna’s XXX fragrance
Ermenegildo Zegna’s XXX fragrances are all about cinematic adventure Product of the Week
Machine Gun Kelly
Machine Gun Kelly launches a nail polish brand for introverts Beauty news
December 2021 horoscope: let go of unhealthy habits this Sagittarius season Horoscopes
Elliot Page
Elliot Page praised for posting a shirtless selfie post-top surgery Beauty news
Harry Styles Pleasing
An honest review of Harry Styles’s Pleasing beauty line products
Harry Styles Yassification
The great yassification: what the viral meme says about beauty and reality Beauty Feature
Rihanna Reverse Cat eye tutorial 2
Check out Rihanna’s bright red take on TikTok’s viral reverse cat eye News
EDIT 2.00_04_21_19.Still007
Watch the ultimate guide to Drag Race legend and MUA, Raven Beauty news
TikTok sunscreen
Glow off, sis! This man’s suncream turned him fluorescent Beauty news
Pharrell Williams Humanrace bodycare 01
Pharrell on his range Humanrace, hot baths, and expanding skincare horizons Beauty Feature
Felicity Ingram Hair Story
East Berlin punk but make it 2021: honouring a classic rebel beauty look Photo story
Fairy hair
Introducing fairy hair, TikTok’s glittery hair trend for the festive season Beauty news
Plasma pen treatment
TikTok’s plasma pen trend could cause permanent skin damage, experts warn Beauty news
The Beauty Tutorial 14
From magazine pages to TikTok: an ode to the ever-changing beauty tutorial Photo story
Iman, David Bowie (1992)
Iman pays tribute to David Bowie with her first fragrance, Love Memoir Beauty news
Osho and Bikram yoga
Can the yoga world move past Osho and Bikram’s shady legacies? Feature