Pin It
Ariana Grande r.e.m Beauty
via Instagram (

Ariana Grande’s r.e.m Beauty shares cryptic hints about the collection

TextSofia Mahirova

The beauty brand will arrive in a series of ‘chapters’

Back in August, mysterious billboards appeared in Times Square charting the arrival of “r.e.m.”. This undoubtedly caused a huge stir among Ariana Grande fans, who believed that the message was teasing the singer’s upcoming beauty brand –  “R.E.M” is, after all, the title of a song from the singer’s 2018 Sweetener album and the name of one of the seven fragrances from her perfume line. 

With an 806k-strong Instagram account featuring clips of Grande now confirming the rumours, the brand has begun to unveil a series of equally cryptic teasers for what to expect from the collection. 

According to one of the Instagram posts, r.e.m. Beauty will release products in four “chapters”, beginning with the first installment dubbed “Ultraviolet”. “Ok so ‘chapter one: ultraviolet’ includes lashes, liners, plumping glosses, lip stains,” said the post, along with three additional products that have been blurred out.

Another post features diagrams of the products, though admittedly any details of what we can expect are vague. Nevertheless, we can presume that the “Ultraviolet” collection will feature lilac purple shades – but, until then, watch this space.

Read Next
Ermenegildo Zegna’s XXX fragrance
Ermenegildo Zegna’s XXX fragrances are all about cinematic adventure Product of the Week
Machine Gun Kelly
Machine Gun Kelly launches a nail polish brand for introverts Beauty news
December 2021 horoscope: let go of unhealthy habits this Sagittarius season Horoscopes
Elliot Page
Elliot Page praised for posting a shirtless selfie post-top surgery Beauty news
Harry Styles Pleasing
An honest review of Harry Styles’s Pleasing beauty line products
Harry Styles Yassification
The great yassification: what the viral meme says about beauty and reality Beauty Feature
Rihanna Reverse Cat eye tutorial 2
Check out Rihanna’s bright red take on TikTok’s viral reverse cat eye News
EDIT 2.00_04_21_19.Still007
Watch the ultimate guide to Drag Race legend and MUA, Raven Beauty news
TikTok sunscreen
Glow off, sis! This man’s suncream turned him fluorescent Beauty news
Pharrell Williams Humanrace bodycare 01
Pharrell on his range Humanrace, hot baths, and expanding skincare horizons Beauty Feature
Felicity Ingram Hair Story
East Berlin punk but make it 2021: honouring a classic rebel beauty look Photo story
Fairy hair
Introducing fairy hair, TikTok’s glittery hair trend for the festive season Beauty news
Plasma pen treatment
TikTok’s plasma pen trend could cause permanent skin damage, experts warn Beauty news
The Beauty Tutorial 14
From magazine pages to TikTok: an ode to the ever-changing beauty tutorial Photo story
Iman, David Bowie (1992)
Iman pays tribute to David Bowie with her first fragrance, Love Memoir Beauty news
Osho and Bikram yoga
Can the yoga world move past Osho and Bikram’s shady legacies? Feature