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Olivia Rodrigo Brutal

How to recreate every Y2K beauty look in Olivia Rodrigo’s ‘Brutal’ video


TextAlex Peters

Get the mall brat look

Icy eyeshadow, colourful highlight streaks, space buns, and an absolute shitload of butterfly clips – Olivia Rodrigo’s music video for new single “Brutal” is here and it’s a tribute to Y2K everything. Think the beauty and fashion looks of Jawbreaker, Mean Girls, Lizzie McGuire, The Simple Life, and The Fifth Element thrown into a blender and then finished off with some anime-inspired face sticker filters sprinkled on top.

Paying homage to bitchy teen dramas of the early 2000s, the Petra Collins-directed music video sees Rodrigo transformed into eight different avatars, all rocking highly stylised beauty looks including a Leeloo-esque orange bob and high pigtails with magenta accents. Surrounded by a cast of mall brat friends and teen heartthrob boys (Euphoria’s Lukas Gage and Booksmart’s Nico Hiraga), Rodrigo sings about the angst of being alive and a teenager: “I’m not cool and I’m not smart / And I can’t even parallel park” she cries. Cher Horowitz would be proud. 

Rodrigo’s go-to hairstylist Clayton Hawkins created the singer’s wide range of hair looks while make-up came courtesy of Molly Greenwald, who kept things slightly more subtle with simple eye looks and the hyperglossy, lacquered lips of the noughties. Hairstylist Ricky Fraser and make-up artist Jessica deBen Polish, meanwhile, took on the beauty of the supporting characters. 

To help you recreate the eight distinctive looks from the video, below we’ve put together a little guide so that you can get the mall brat look at home. Then, head on over to Dazed Fashion and delve into the niche style references here.

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