Pin It
Caroline Calloway
via Instagram @carolinecalloway

Caroline Calloway is selling Snake Oil, a $75 homemade skincare cure-all

TextHannah Bertolino

‘I have the skin of a viral 18-year-old TikToker,’ said the Instagram influencer

In the last year, we’ve seen love-to-hate scammer Caroline Calloway tease her highly-anticipated novel (called Scammer, of course), get into Berlin nightclub Berghain wearing a Corona t-shirt, endorse Bernie Sanders in the 2020 US Presidential election, and launch a successful literary-themed OnlyFans page – all among her usual extravagant parties and paintings. 

Now, the influencer seems to be taking on the beauty world – selling a personally-mixed face oil blend via Instagram. 

“We all know that I have amazing skin. This is just historically correct – I have the skin of a viral 18-year-old TikToker, and I’m turning 30 in December,” said Calloway on her Instagram story. “I think something that not a lot of people know is that I’m obsessed with making my own special face oil concoction.”

Leaning into her chaotic personal brand, the DIY product is called Snake Oil and features a hand-drawn British crest logo stuck onto a dropper bottle, alongside an undisclosed mixture of all-natural facial oils. According to Calloway, this could mean some blend of grapeseed oil, clary sage, sandalwood, pomegranate seeds, and lemon peel oil – counteracting aging and acne in a self-proclaimed “elixir of youth”.

“Basically, I’ve become obsessed with anti-aging oils and I’ve combined them all into the perfect mixture,” she explained. “I put it on my face after all the other products.” 

As stated on Instagram, Calloway's friends encouraged her to sell the face oil blend after she gifted them with samples. “My friends were like, ‘You should sell this,’ and I was like, ‘Oh my god, I love money. What a great idea,’ but I just had other projects that needed my attention more urgently (like) finishing Scammer,” she said, vaguely teasing the book’s release. 

For now, the product costs $75 per one ounce bottle and $210 per four ounces, with Calloway comparing the prices to Goop’s $98 all-in-one Super Nutrient face oil. She stated, however, that she’s working on professional packaging which will increase the price. 

Otherwise – after selling the first nine bottles – Calloway is dropping 48 bottles of Snake Oil on Wednesday (July 7), adding names to a waitlist through Instagram DMs. 

Will Snake Oil live up to its fraudulent name? Or perhaps Calloway will be the next Gwyneth Paltrow, securing her own Goop-style beauty empire. Either way, we can’t deny that we want to try some.

Check out Calloway’s Snake Oil below.

Read Next
LA Confidential
Why people are getting their nose jobs reversed Beauty Feature
ISAMAYA is opening a pop-up in London and you could be the first in Beauty news
Make-up artist Leo Chaparro’s bold beauty looks will captivate you Spotlight
Tommy cash Michele Lamy rick Owens
Tommy Cash just went full Lady Godiva at the Rick Owens show Beauty news
The radical history of the queer fat liberation movement Beauty Feature
Be gay, read books: Aesop’s free Queer Library is back Beauty news
Perfect workout
The rise of FHA: how workout culture is costing women their periods Beauty Feature
Collage Maker-21-Jun-2022-02.09-PM
Reviewing the best (and worst) curly hair shampoos and conditioners Tried and Tested
lydia deetz hair
Can we talk about Beetlejuice bangs? Beauty news
martine rose ss23 beauty
Granny punk at Martine Rose is the standout beauty look from LFW Men’s SS23 Backstage
Joey Choy make-up shoot
This beauty shoot puts a modern spin on traditional Geisha make-up Photo story
Tattooed sailors
Queer tattoos: the people wearing pride on their sleeves Beauty Feature
glossier kkw
KKW Beauty, Glossier and the beauty vibe shift Beauty Feature
Lucie Rox, WATER••COLOUR [2021]
Crystabel Riley is forging her own green path through the beauty industry Spotlight
I had my hair analysed at a salon from the future and it fixed the damage Tried and Tested
thumbnail beauty final (1)
Five rising TikTokers that are transforming the face of beauty online Beauty news