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Gorilla Glue Girl launches hair care line
Via TikTok (@im_d_ollady) and Forever Hair

Gorilla Glue Girl has launched a hairspray called ‘Forever Hold’

TextBrit Dawson

Here’s hoping it doesn’t actually hold forever

Cast your mind back to February – trigger warning: lockdown – when the pubs were closed, and all we had to entertain ourselves was TikTok. One particularly gripping story shared on the app came from Tessica Brown – more widely known as Gorilla Glue Girl. Brown went viral after using the adhesive as a substitute to her regular hairspray. After the glue wouldn’t wash out, Brown had to have a four-hour procedure to get it surgically removed.

Now, to ensure no one makes the same mistake as her (again), Brown has launched her own line of hair care products, including – you guessed it – a hairspray, comically titled ‘Forever Hold’.

As reported by TMZ, Brown says ‘Forever Hold’ is for people who want to “hold a ponytail like glue, but without the nightmare side effects” of actual glue. Other products in Brown’s Forever Hair collection include hair growth drops and nourishing edge-control (though the latter doesn’t appear to be available on the website yet).

In a video shared on Instagram, Brown explains that she’s been “working with professionals” to create her hair growth oil, after losing her hair and having scalp damage post-Gorilla Glue. “I needed this oil to heal my scalp, grow my hair back, stimulate my hair folicles, and on top of all that, I needed it to be all natural.”

Brown has also dropped a line of Gorilla Glue Girl merch, including hoodies, trackies, and t-shirts emblazoned with a still from Brown’s viral video, as well as the phrase, ‘Bonded for Life’.

For those who didn’t live through the experience, Brown’s ordeal began when she ran out of her go-to got2b hairspray and substituted Gorilla Glue Spray Adhesive instead. One month and a hospital trip later, the glue was still stuck in Brown’s hair – she was only freed after her TikTok video went viral and a plastic surgeon in LA offered to help.

Bizarrely, Gorilla Glue was forced to issue an apology to Brown. “This is a unique situation because this product is not indicated for use in or on hair as it is considered permanent,” the brand said. “Our Spray Adhesive states in the warning label, ‘Do not swallow. Do not get in eyes, on skin, or on clothing’.”

For anyone thinking about purchasing Brown’s hairspray, you’ll be pleased to know that it comes in a sleek black bottle – not easily mistaken for the bright orange Gorilla Glue Spray Adhesive. You can buy it here.

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