Pin It
201583992_502068641136379_3080342446776609213_n
via Instagram @glossier

Glossier is officially reopening its stores and a new permanent London spot


TextHannah Bertolino

Skincare lovers, rejoice! After closing down its physical spaces due to the pandemic, the cult beauty brand announces it’s back – including a London branch

Last March, Glossier closed all temporary and permanent shop locations around the world due to COVID-19 safety precautions. And though #FriendsofGlossier is all but a fond memory, now, our prayers have finally been answered: Glossier has announced its long-awaited return to retail.

In a blog post on Glossier’s website, founder Emily Weiss described the beauty brand’s reopening plans after a year of digital sales only. “Our team…slowly faced the reality that Glossier retail, a communal experience that often drew lines down the block, wouldn’t reopen until being together was safe again,” said the founder. “Now, as parts of the world begin to emerge from the worst of the pandemic, the world of Glossier is ready to exist again in 3D.”

According to the post, the launch will include three brand-new permanent store openings: Seattle in August, Los Angeles in the fall, and London in the winter. London follows it’s super successful pop-up shop, and marks its first international flagship space.

“We’re returning to places and communities we know and love: our new home in Los Angeles isn’t far from our former location on Melrose Place. In Seattle… our store design plays with the juxtaposition of nature and technology. In London, we’ll be following our most successful temporary store of all time with our first-ever permanent international flagship,” explained Weiss. “Each of these stores is designed to inspire everyone to find joy and confidence in their personal beauty style, with a customer journey centred around self-discovery and belonging.”

Following reports of performativity amid ‘anti-Blackness, transphobia, ableism, and retaliation’ from a collective of former Glossier employees last August, Weiss stated that the new retail spaces will centre ‘people first, products second’. According to Glossier’s Instagram, the company has held over 90 conversations with former employees, leading to updated employee training and a new code of conduct rooted in ‘authenticity, integrity, inclusion, equity, and empathy’.

Last year, Glossier launched an initiative to support Black-owned beauty businesses in the form of $500K worth of grants. The programme, alongside a $500K donation to organisations fighting racial injustice, was part of a larger commitment from the brand to foster diversity, equity, and inclusion in the beauty industry. The 16 recipients of the grants were revealed in September 2020.

Glossier previously had a temporary space in the UK at a dreamy venue in London’s Covent Garden – the brand witnessed wild success from the space, which has bolstered its latest move. The pop-up served over 100,000 visitors in just 10 weeks, and also had the highest average daily sales of any of Glossier’s IRL experientials. 

So far, specifics of the three stores remain unknown. We’d expect them to sell all of the cult faves – from Skin Tint and its Jelly Cleanser to Lid Star and Boy Brow – as well as it’s most recent releases, like the Cleanser Concentrate. Until then, we’ll be dreaming of picking up all our Glossier bits from another cuter than cute London space. 

Read more about the opening below. 

Read Next
Bella Hadid frosted tips
Bella Hadid resurrects frosted tips for the summer Beauty news
Marc Jacobs facelift
Marc Jacobs opens up about his IG-documented facelift Beauty news
Miley Cyrus
Miley Cyrus’ latest haircut proves that the 80s mullet is here to stay Beauty news
Kim Kardashian accused of ‘steamrolling’ Black business
Kim Kardashian accused of ‘steamrolling’ Black business with skin trademark Beauty news
Ariana Grande
Ariana Grande has released ‘God Is a Woman’ as a perfume Beauty news
Botox in a bottle
Botox in a bottle: TikTok’s latest anti-aging beauty hack Beauty news
Botox
Botox and fillers are making people unrecognisable to phone Face ID Beauty news
Rihanna Fenty Beauty Perfume
SOS! A Rihanna-scented perfume is coming Beauty news
Megan Thee Stallion
Megan Thee Stallion drops an ultra-exclusive make-up kit with Revlon Beauty news
Dolly Parton Scent From Above Perfume
You can now smell just like Dolly Parton Beauty news
Lorde, Late Night with Seth Meyers
Lorde got so drunk day-drinking she needed an IV drip to recover Beauty news
TikTok nun shares beauty routines
God bless the nun who dropped her skincare routine on TikTok Beauty news
lil uzi vert diamond
Lil Uzi Vert brings back his $24 million diamond implant Beauty news
MCM x Dazed Beauty
Win a bottle of MCM’s first fragrance, inspired by travel and discovery News
mark zuckerberg
The best SPF 50 sunscreens to protect your face this summer Beauty Feature
TikTok
Masc? Femme? These gender fluid TikTokers are hot in all the ways Beauty news