Pin It
John Allan POTW

Want sky-high hair with drama? Go old school with a volumising hair foam

TextJohn AllanIllustrationCallum Abbott

Never again underestimate the importance of prepping your hair before styling with L’Oréal Professionnel’s volumising foam Tecni.ART Full Volume Extra Mousse

When it comes to hair, stylist and maverick John Allan likes to push the boundaries, reject the mundane, and embrace the 70s. Known for his adventurous cuts, from mullets to mohawks, and penchant for wig styling, Allan has worked with clients including Beabadoobee and Mowalola. Here, he shares his choice for Product of The Week – a weekly round-up of the Dazed Beauty team and wider community’s must-have buys.


Brand: L’Oréal Professionnel
Product: Tecni.ART Full Volume Extra Mousse
Price: £9.45


Bring back foam! The best product to achieve any hairstyle, volume texture, and DRAMA. I’ve been using this product for years, after first coming across it when assisting various hair stylists who were big enough to get a sponsor from L’Oréal (Hi L’Oréal if you’re reading!). The OG of foam styling products, it promises full volume drama and that’s exactly what it delivers. 

To get the best results, pour a generous amount into your hands and make sure you are applying it to dry hair. Then dry the product in and be persistent. It’s going to feel like it’s never going to dry but keep going because the end results are worth it. Once it is all dried in, your hair will literally go into any style you want in seconds. The texture gives your hair so much grip and it just makes the entire process 100 times easier and quicker. And then it STAYS. A lot of people underestimate the importance of prepping the hair properly before styling. Don’t make things harder for yourself. Release the foam!


If it was a song it would be… That line from that Depeche Mode song “all I ever wanted, all I ever needed is here in my arms”

The fictional character who would use it is... Rosie from Rosie and Jim fame

If I could go back in time and give this product to anybody it would be... Dawn Ward formerly of The Real Housewives of Cheshire

Read Next
Tyrone Marghuy
How a dreadlocked student sparked a movement for Black hair politics Beauty Feature
Harry Styles
You can now go to a Harry Styles-themed spa day Beauty news
Kim Kardashian Skims
Editing ‘glitch’ blamed in Kim Kardashian’s latest photoshop scandal Beauty news
Wolf Alice x Bleach London
Nostalgia, heartbreak, and WKD: Wolf Alice’s new hair dye is a true blue Beauty Feature
6 Black and Latinx-founded beauty brands changing the game Beauty Feature
TikTok mullet
The one-minute mullet – genius hack or disaster waiting to happen? Beauty news
Hair horns are the next E Girl beauty obsession on TikTok
Hair horns are the next E-girl beauty obsession on TikTok Beauty Feature
Ariana Grande
Ariana Grande might be joining the celebrity beauty brand hype Beauty news
boy smells pride symone drag race
Drag Race’s Symone and Gottmik front Boy Smells’ Pride campaign Beauty news
Charlotte Tilbury eyeliner black pencil review
This versatile eyeliner does it all, from classic to dramatic Product of the Week
lil uzi vert pink diamond forehead implant
Lil Uzi Vert has taken out his $24 million diamond forehead implant Beauty news
June 2021 horoscope
Your monthly horoscope: June 2021 Horoscopes
David Lynch debuts some new hair during his Weather Report
David Lynch debuts some new hair to the internet’s delight Beauty news
Harry Styles
Is Harry Styles releasing his own beauty brand? Beauty news
Dolly Parton scent beauty launch music
Dolly Parton is dropping a new song for her beauty launch Beauty news
Todrick Hall
Todrick Hall on make-up as armour and fronting Morphe’s Pride collection Beauty Feature