Pin It
Kim Kardashian

Everything we know so far about Kim Kardashian’s skincare line

TextAlex Peters

The trend of celebrity skincare brands is showing no signs of slowing down

There’s nothing the Kardashians love more than a trip down to the Patent and Trademark Office and Kim’s latest journey brings some big beauty news – a new skincare line. At the end of March, Kardashian filed to trademark the name SKKN by KIM across a number of categories including skincare, hair care, nail products, perfumes, and candles. 

This is not the first we are hearing about this latest venture. News of a possible skincare range came earlier this year after Coty took a 20 per cent stake in Kardashian’s make-up brand KKW Beauty which launched in 2017. The Business of Fashion revealed at the time that the $200 million deal included plans to develop a skincare line to roll out in 2022. 

While there’s no news on what type of products will be launching as part of SKKN, Kardashian has been open in the past about her experiences with psoriasis, even releasing a body foundation with KKW Beauty to cover the skin condition, so perhaps some of the range will be suitable for those similarly affected.

With SKKN by KIM, Kardashian joins other celebrities including sister Kylie – read our honest review of Kylie Skin hereRhianna, Jennifer Lopez, Pharrell, Carmen Electra, Millie Bobby Brown, Paris Hilton, Madonna, Jessica Alba, Alicia Keys, Victoria Beckham, and soon Lady Gaga, who have all felt compelled to enter the skincare market. 

Even the Kardashian matriarch, Kris Jenner, has hinted at her own line of anti-aging skincare to come in the near future. In an interview with The Wall Street Journal last month Jenner said she has always been obsessed with her skin and about five years ago decided to formulate a skincare range that emulates her own daily routine. “So I do have a skincare line that I love that’s ready to go … When the time is right, a year from now, maybe two — I just think it’s really important for older women to realize that if they just take care of their skin, it’s not complicated,” she said. In February of this year, Jenner trademarked Kris Jenner Beauty, Kris Jenner Skin, and Kris Jenner Skincare covering haircare and skincare. 

So, if you were hoping the celebrity skincare brand bubble was soon to be bursting, I’m sorry to tell you we’re not there just yet. 

Read Next
Circus Magazine3
Circus is the unserious beauty platform for total weirdos Beauty Feature
Teens on TikTok are removing their own IUDs and doctors are freaking out Beauty news
Dazed Live DB Header
Join MUA Lynski and hair stylist John Allan for live beauty tutorials Beauty news
Alien masks and gothic twists: the best make-up looks from 2021’s Met Gala Beauty Feature
Bella Hadid Kin Euphorics
Will Bella Hadid’s new holistic health drink cure our depression? Ask an expert
Dan Sur chain hair
This rapper underwent surgery to replace his hair with gold chains Beauty news
CHEEX is the porn and sex education platform you wish you’d had Beauty Feature
Jennifer Aniston, Rachel, Friends
Jennifer Aniston discusses her ‘love-hate’ relationship with the Rachel Beauty news
Aesop’s Queer Library
Aesop’s free Queer Library has arrived in the UK Beauty news
Teeth Sparkle
These bedazzled tooth gems are autumn’s hottest Y2K accessory Tried and Tested
Lil Uzi Vert diamond implant
Fans tore out Lil Uzi’s $24 million forehead implant while crowd surfing Beauty news
Get the Rachel: Jennifer Aniston is launching a beauty line Beauty news
Beauty Horoscope: September 2021
September 2021 horoscope: spruce up your self care this Virgo season Horoscopes
Bella Hadid
Bella Hadid’s ‘brain care’ drink will remedy your serotonin depleted head Beauty news
TikTok eyebag wrinkle cream
Can this ‘magic’ cream really make your eyebags vanish in under 3 minutes? Beauty news
Watch Cosima transform into her musical icons, from Barbra to Dolly Photo story