Pin It
Rihanna Fenty
Instagram/@badgalriri

Rihanna is coming for our hair


TextAlex Peters

Here’s what we know so far about Fenty Hair

Former musician Rihanna has already conquered the worlds of make-up and skincare and now she is coming for hair. 

According to recent trademark filings, it seems that the Fenty family is branching out into haircare. Earlier this month, Rihanna’s company Roraj Trade LLC filed a trademark application for “Fenty Hair.” The trademark covers categories including hair care preparation, hair colour, hair styling, straightening or relaxing, and hair glitter. 

For now, that is all the information we have about the potential haircare range. If we had to guess a timeline for when we might start to see products, we would tentatively say summer 2022 based on the 16 months between when the Fenty Skin trademark was filed in March 2019 and the launch of the first products in July 2020.

When Fenty Beauty launched with its game-changing 40 shades of foundation in 2017, it caused a seismic shift within the beauty industry. With its innate diversity and inclusivity, Fenty Beauty set the benchmark for brands that could no longer get away with limited shade ranges and shameful lack of diversity in campaigns. The increase in beauty brands expanding their shades and representation over the last few years is now referred to as “the Fenty Effect”.

Given the haircare market’s notorious lack of options for Black hair in the past, Fenty Hair could achieve something similar for the category, building on the work of recent brands including Tracee Ellis Ross’s Pattern and setting the bar for diverse ranges in haircare. Speaking to Dazed Beauty last year, Ross said she was motivated to start her own hair care line because of the void in the market “in terms of understanding what it actually takes to have healthy and great hair if you are curly, coily, or tight-textured.”

“Women of colour have become their own experts because we’ve been forced into a beauty industry that didn’t offer products and choices and a world that wasn’t showing publicly numerous choices of how to care for our hair.” 

The news about Fenty Hair comes just weeks after it was announced Rihanna’s luxury label Fenty was being put on hold less than two years after its launch. At the time of the announcement, LVMH stated that concentration would be shifted to Fenty’s cosmetics and skincare universe, as well as Rihanna’s lingerie line Savage x Fenty

Read Next
Ariana Grande r.e.m Beauty
Ariana Grande’s r.e.m Beauty shares cryptic hints about the collection Beauty news
TikTok lube as primer
Help! TikTok MUAs are using lube instead of make-up primer Beauty news
Lena Dunham addresses wedding body shaming
Lena Dunham addresses ‘gnarly’ body shaming comments on her wedding photos Beauty news
Gwyneth Paltrow Goop
Wolverine claws and touchless orgasms: a first look at Sex, Love, and Goop Beauty news
Pa Salieu – autumn/winter 2020
Dat Barber Nat is keeping the fashion industry trimmed and fresh Beauty Feature
Libra_Stars
October 2021 horoscope: find love and peace this Libra season Horoscopes
Bella Hadid
Centuries later, gold skincare is making a comeback Beauty Feature
Botox and filler
England bans under-18s from Botox and fillers to prevent harmful treatments Beauty news
Azealia Banks
Azealia Banks has dropped a ‘Fuck Him All Night’ perfume Beauty news
Cellular MD skin
What is cellular beauty? The beauty trend getting under your skin Beauty Feature
Doja Cat BH Cosmetics Makeup Line
Get Into It: Doja Cat is launching a make-up collection Beauty news
Prada SS22
Virtual make-up and haircuts dominated the catwalk at Prada’s SS22 show Beauty news
Fenty Cameo Campaign
Visionary hairstylist Issac Poleon shares 5 groundbreaking hair looks Beauty Feature
Linda Evangelista
Linda Evangelista says cosmetic surgery ‘permanently deformed’ her Beauty news
Dazed Live DB Header
Join MUA Lynski and hair stylist John Allan for live beauty tutorials Beauty news
Circus Magazine3
Circus is the unserious beauty platform for total weirdos Beauty Feature