Pin It
Byredo Prismic Eyeshadow Palette
Photography Roxy Lee, courtesy of Byredo Makeup

Embrace your inner punk with Byredo Makeup’s transformative new palette


TextJessica Heron-Langton

The continued collaboration between Ben Gorham and Isamaya Ffrench sees the launch of the Prismic Eyeshadow Palette – designed to inspire experimentation

Last October, Byredo collaborated with Dazed Beauty founder and make-up artist Isamaya Ffrench, on its first make-up line. Entitled Byredo Makeup, the line embraced Ffrench’s experimental and pioneering beauty style. With bold lipstick and enchanting eye pigments on the lineup, Byredo is now back with its latest drop – following on from the 5 Colour Eyeshadow palette – this time in the form of a carefully curated 18-colour eyeshadow palette. 

Designed in a way to encourage experimentation, the Prismic Eyeshadow Palette sees its rainbow colour pigments presented as a disruptive series, rather than being arranged in a neat formulaic gradient. “We want to approach colour as if people are actually going to wear it,” says Ffrench. “There are so many palettes out there which look great on a shelf, or which are fun and exciting to open, but where you end up using only two shades.”

Explaining that she wanted to create something ‘people will actually wear’, this does not mean the style of make-up is conforming or any less bold than you might expect from the acclaimed make-up artist. With cosmic purple, deep copper-red, and vibrant yellow all on the offering, the palette has been designed to encourage experimentation. 

With the product’s accompanying campaign shot in a London bedroom, the images speak to the DIY energy and self expressionism that Ffrench hopes to inspire with this palette. Shot by Roxy Lee, the campaign sees models decorated in punk-style make-up, with purple and yellow contour and bright fire-like eye make-up. 

Speaking on the drop himself, Ben Gorham, the founder and creative director of Byredo said: “There’s not much real in beauty, but Byredo doesn’t conform to a normal beauty ideal.”

The Prismic Eyeshadow Palette launches on Feb 4.

Read Next
Youma Wague model black hair workshop
Model Youma Wague is educating the fashion industry on Black hair Beauty Feature
Gigi Hari danessa Myricks twin flames review
This make-up essential delivers effortless multi-chromatic glam Product of the Week
Fenn O'Meally Valentino Voce Viva fragrance
Fenn O’Meally & Ikram Abdi Omar on finding their strength and creativity Beauty Feature
Dreadlocks
US state Connecticut is banning discrimination against Black hair Beauty news
History of piercings
A brief history of piercings and their controversial beginnings Beauty School
Cinnamon lips
Cinnamon oil is TikTok’s latest star lip plumping hack Beauty news
Picses_Stars
What the Astrological New Year means for you, according to our horoscopes Horoscopes
James Charles grooming accusations snapchat TikTok
James Charles responds to allegations he groomed a 16-year-old Beauty news
LGBT rights Ghana homophobia gay
Ghana’s LGBTQ+ community is under attack – here’s how to help Beauty Feature
BTS
BTS star Jungkook proves DIY hair dye jobs are still as cool as ever Beauty news
Goop Labs
Gwyneth Paltrow’s kombucha and kimchi COVID advice criticised by NHS Beauty news
valentino voce viva lady gaga fragrance campaign
Valentino Beauty’s newest fragrance helps celebrate your voice and strength Product of the Week
folx health lgbtq trans healthcare hormones
FOLX Health is rewriting the script for LGBTQ+ healthcare Beauty Feature
cara delevingne model haircut hair shag trend
Cara Delevingne’s new shag haircut brings the hair trend into 2021 Beauty news
kris jenner skin skincare brand beauty
Step aside Kim & Kylie: Kris Jenner wants her own beauty brand Beauty news
skin skincare skinimalism trend regime
Why skinimalism, skincare’s fave new trend, is anti-capitalism repackaged Beauty Feature