Pin It
Agusta Product of the Week

This Icelandic cod miracle gel cures dryness and gives your skin life


TextÁgústa Ýr

Penzim’s Gel – a multifunctional serum – is a saviour in cold winters and hot summers and is video director and artist Ágústa Ýr’s Product of the Week

Ágústa Ýr is a video director and artist. She’s an Icelander who grew up in the heat of Miami and now loves to practise her Essex accent in London. Here, she shares her choice for Product of the Week – a weekly round-up of the Dazed Beauty team and wider community’s must-have buys.

WHAT IS IT? 

Brand: Penzim

Product: Gel 

Price: £36

WHY SHOULD I CARE? 

This product and I go way back, I think I started using it at the age of seven or eight. My grandmother Dr Agusta Gudmundsdottir and her late husband Dr Jon Bragi created this magical gel in the late 90s. I first started using this in Miami as I was sunburnt all the time as it’s great for helping heal that. As I got older, I started to use it every morning and overnight as a moisturiser and have been doing so ever since. I have fairly sensitive and dry skin and this has been my saviour for the cold winters and the summer heat that both tend to dry my skin up. 

The product promises to hydrate and rejuvenate skin, it’s a multi-functional health product containing active enzymes from Icelandic cod. It helps with various skin irritations such as dry skin, rashes, insect bites, and sun burns and I use it for everything and anything like the dad in My Big Fat Greek Wedding with his windex. 

I love this product because I know my skin won’t flare up from using it and it keeps my skin glowing and plump and I recommend this product to everyone and anyone because it is my magic miracle gel.

QUICKFIRE QUESTIONS  

It tastes like... something sweet. Some always tends to get in my mouth as I slather it all over my face. 

Who would use it... Madeline and Helen from Death Becomes Her because they are obsessed with looking young. Or maybe Dr Evil from Austin Powers

If this product was one of the astrological signs, it would be... Aquarius, the water bearer, because the moisture you get from it is insane. 

Read Next
Dazed Live DB Header
Join MUA Lynski and hair stylist John Allan for live beauty tutorials Beauty news
HUNTER SCHAFER
Alien masks and gothic twists: the best make-up looks from 2021’s Met Gala Beauty Feature
Bella Hadid Kin Euphorics
Will Bella Hadid’s new holistic health drink cure our depression? Ask an expert
Dan Sur chain hair
This rapper underwent surgery to replace his hair with gold chains Beauty news
CHEEX
CHEEX is the porn and sex education platform you wish you’d had Beauty Feature
Jennifer Aniston, Rachel, Friends
Jennifer Aniston discusses her ‘love-hate’ relationship with the Rachel Beauty news
Aesop’s Queer Library
Aesop’s free Queer Library has arrived in the UK Beauty news
Teeth Sparkle
These bedazzled tooth gems are autumn’s hottest Y2K accessory Tried and Tested
Lil Uzi Vert diamond implant
Fans tore out Lil Uzi’s $24 million forehead implant while crowd surfing Beauty news
S03E21-22-rachel-makeup
Get the Rachel: Jennifer Aniston is launching a beauty line Beauty news
Beauty Horoscope: September 2021
September 2021 horoscope: spruce up your self care this Virgo season Horoscopes
Bella Hadid
Bella Hadid’s ‘brain care’ drink will remedy your serotonin depleted head Beauty news
TikTok eyebag wrinkle cream
Can this ‘magic’ cream really make your eyebags vanish in under 3 minutes? Beauty news
Cosima
Watch Cosima transform into her musical icons, from Barbra to Dolly Photo story
Billie Eilish
Billie Eilish shows off her new mom haircut Beauty news
Ariana Grande
Here’s what we know about Ariana Grande’s rumoured make-up line rem beauty Beauty news