Pin It
BEAUTY IS LIFE STILL 3

Watch a film poking fun at the weirdest beauty treatments


TextHannah Bertolino

Director Jovana Reisinger wants to change the unrealistic standards of gender, beauty, and sexuality for good

In 2020, we’ve seen just about every unusual beauty treatment possible – between TikTokers shaving down their teeth with nail files to get straighter smiles (please don’t do this), Kesha declaring herself a, “butt mask lady,” and encouraging us to use sheet masks on our butts, and really just about everything Goop Labs has ever done.

New film Beauty is Life – premiering on Nowness  – however, is showcasing the toxicity behind beauty treatment culture. Directed by Jovana Reisinger and in the unsettling set of a late night shopping advert, the film follows 10 women in silky robes experiencing a series of abnormal beauty treatments – including face trainers, breast enlargement pads, double chin exercisers, and even vaginal rejuvenation sticks. Ouch.

“Beauty companies are part of a system that profits from the perpetuation of female insecurities and then gets women to blame themselves for it,” explained Reisinger. “More money than ever is being invested in beauty worldwide.” 

Towards the end of the film, the same women, changed into suits, gather around a table to discuss the gender, sexuality and objectification built into the female experience. “Isn’t it the fault of capitalism?” one of the women asks the group. “Always needing to be strong, optimise oneself, be pushy and whoever is pushy wins.”

“It makes me angry,” another woman shares. “That an industry based on exploiting the insecurities of women for profit exists.” Bizarre treatments aside, it’s definitely time for something to change.

Watch the film below. 

Read Next
acOLVGcR
Eyes wide smudged: Intense black eye make-up is in Beauty Trends
FORGO
The just-add-water skincare of the future is here Beauty Feature
Brit Dawson laser tattoo removal
Everything you’ve ever wanted to know about laser tattoo removal Tried and Tested
1315847
January 2022: start the year off on a high this Capricorn season Horoscopes
Hair Story: A love letter to Black hair
This short film is a love letter to the beauty and power of Black hair Beauty Film
Euphoria
The ultimate holiday gift guide for all beauty lovers (including yourself) Beauty Feature
Tyler, the Creator Golf le Fleur
Tyler, the Creator busts into beauty with a dreamy gender-neutral brand Beauty news
Yeule
PC Music affiliate Yeule’s perfume will protect you against demonic summons Beauty news
best lip balm dry skin glossier pat McGrath
This website finds exact formula dupes of expensive skincare Beauty news
Tarot series – Tabitha Swanson and Laura Schaeffer
These artists transform tarot cards into ethereal 3D fantasy worlds Beauty Feature
Glossier London 04
Everything you need to know about Glossier’s IRL London space Beauty news
Michelle Visage
Michelle Visage chronicles her breast implant removal in a new documentary Beauty news
Doja Cat
Doja Cat’s interactive music video teaches you to code, starting with nails Beauty news
Lady Gaga Frederic Aspiras
Lady Gaga’s hairstylist cried after dyeing her brown for House of Gucci Beauty news
Suncream contouring on TikTok
TikTok’s latest beauty hack? Suncream contouring Beauty news
Not Another Intl: FACES 02
Watch an intimate film exploring Ireland’s beauty evolution Beauty Film