Pin It
BEAUTY IS LIFE STILL 3

Watch a film poking fun at the weirdest beauty treatments


TextHannah Bertolino

Director Jovana Reisinger wants to change the unrealistic standards of gender, beauty, and sexuality for good

In 2020, we’ve seen just about every unusual beauty treatment possible – between TikTokers shaving down their teeth with nail files to get straighter smiles (please don’t do this), Kesha declaring herself a, “butt mask lady,” and encouraging us to use sheet masks on our butts, and really just about everything Goop Labs has ever done.

New film Beauty is Life – premiering on Nowness  – however, is showcasing the toxicity behind beauty treatment culture. Directed by Jovana Reisinger and in the unsettling set of a late night shopping advert, the film follows 10 women in silky robes experiencing a series of abnormal beauty treatments – including face trainers, breast enlargement pads, double chin exercisers, and even vaginal rejuvenation sticks. Ouch.

“Beauty companies are part of a system that profits from the perpetuation of female insecurities and then gets women to blame themselves for it,” explained Reisinger. “More money than ever is being invested in beauty worldwide.” 

Towards the end of the film, the same women, changed into suits, gather around a table to discuss the gender, sexuality and objectification built into the female experience. “Isn’t it the fault of capitalism?” one of the women asks the group. “Always needing to be strong, optimise oneself, be pushy and whoever is pushy wins.”

“It makes me angry,” another woman shares. “That an industry based on exploiting the insecurities of women for profit exists.” Bizarre treatments aside, it’s definitely time for something to change.

Watch the film below. 

Read Next
Megan Thee Stallion
Megan Thee Stallion drops an ultra-exclusive make-up kit with Revlon Beauty news
Dolly Parton Scent From Above Perfume
You can now smell just like Dolly Parton Beauty news
Lorde, Late Night with Seth Meyers
Lorde got so drunk day-drinking she needed an IV drip to recover Beauty news
TikTok nun shares beauty routines
God bless the nun who dropped her skincare routine on TikTok Beauty news
lil uzi vert diamond
Lil Uzi Vert brings back his $24 million diamond implant Beauty news
MCM x Dazed Beauty
Win a bottle of MCM’s first fragrance, inspired by travel and discovery News
mark zuckerberg
The best SPF 50 sunscreens to protect your face this summer Beauty Feature
TikTok
Masc? Femme? These gender fluid TikTokers are hot in all the ways Beauty news
1256526
MPs are calling for fillers to be prescription only Beauty news
MCM x Dazed Beauty
Travelling through the world of beauty with MCM’s new fragrance Beauty news
Gucci Beauty Rouge de Beauté Brillant lipstick
Gucci Beauty’s new range gives your lips the colour and care they deserve Product of the Week
Reverse cat eye TikTok trend
TikTok flips the classic cat eye in its latest viral make-up trend Beauty news
Willow Smith
Willow Smith gets a buzzcut on stage while performing ‘Whip My Hair’ Beauty news
IMG_8872
Electric cuts and spray paint: the DIY world of hair punk Keisuke Watari Tried and Tested
MATT LAMBERT Sweat
Can we find a natural deodorant that really works? Tried and Tested
 @leacrylics
Say goodbye to acne with TikTok’s latest skincare hack: salt water Beauty news