Pin It
2020 popular beauty products glossier skincare
Photography Ronan McKenzie, via @chili.dia

From The Ordinary to CeraVe: 2020’s most popular beauty products


TextDominic Cadogan

Snatch them up before everybody else does

If you’re anything like me (why wouldn’t you want to be?) then you’ve probably spent the year practising self-care (read: buying stuff) to avoid acknowledging the hellscape outside. 

The good news is that you’re not alone because unsurprisingly the online sales of beauty products have gone through the roof. During the summer, ASOS reportedly sold over 265,000 face masks, seeing a 329 per cent increase in sales mostly due to demand for beauty products. 

Boots has also been looking into its sales of beauty products, noting that affordable skincare is most important to its customers. “We know our customers want value for money when it comes to skincare and this doesn’t always mean shopping on a budget,” says Joanna Rogers, trading director and VP of beauty at Boots. “Since the pandemic, customers have become more focused on investing in cost-effective products that are right for their skin type and deliver results.”

To help you lighten your purse/wallet/coin sack, splurge on the top 10 most popular beauty products of the year – including The Ordinary, Huda Beauty, CeraVe, Aesop, and more – before they’re gone. 

Read Next
Anna POTW
This pore-reducing daily peel gives your skin the kickstart it deserves Product of the Week
donna trope blow up cosmetic surgery lockdown
Why is lockdown making more people get cosmetic surgery? Beauty Feature
maxresdefault
Drake is dropping a candle that smells like... Drake Beauty news
Lush
Lush apologises after donating thousands to anti-trans groups Beauty news
CARA DELEVINGNE JOINS LORA DICARLO
Cara Delevingne on becoming the co-owner of a sex tech business Beauty Feature
merkin nude black and white wig hair Pablo Kuemin
Bring the bush back: these photographs find beauty in vulvas with merkins Photo story
DAME bus
A tampon string is appearing on the sides of buses for the very first time Beauty news
Sagittarius_Stars
Set your sights on the new year: your December 2020 beauty horoscope Horoscopes
BFC New Wave: Creatives
Get to know this year’s beauty cohort of BFC New Wave: Creatives Beauty news
George Clooney
Does George Clooney really cut his hair with an infomercial vacuum? Beauty news
7526f5bc395b81aeeb53413673c5f037
I used raw potato to treat my acne because of a TikTok trend Beauty Feature
issacvpoleon_73457378_177686460072603_888132561955
Issac Poleon’s avant-garde Black hairstyles are created on pure instinct hair stylist
cktrl robyn
This artist visualises what heartbreak could look like on his face Beauty news
howl worldwide sex lgbtq community positivity lube cbd
HOWL is the sex-positive brand helping the queer community have better sex Beauty Feature
Agusta Product of the Week
This Icelandic cod miracle gel cures dryness and gives your skin life Product of the Week
Byredo Makeup isamaya Ffrench Ben Gorham beauty brand
Byredo Makeup is a new expression of beauty without any rules the autumn/winter 2020 issue