Pin It
courtesy of Bleach London

Bleach and Beautystack’s new wig collab will help you serve lockdown looks

TextAlex Peters

The new wig collection offers commitment-free experimentation for your hair

Through lockdown we’ve all been experimenting with our hair. There’s been buzzcuts and mullets, home-cut isolation fringes à la Bella Hadid and Rosalía, and many, many home dye jobs. If all that DIY bleaching is wreaking havoc on the health of your hair but changing up your look is the only thing giving you a sense of control in a world full of chaos then this new launch could be your answer.

Bleach London, the cult hair brand known for its grunge-inspired aesthetics and DIY philosophy, has teamed up with beauty treatment app Beautystack on a stunning wig collection. Covering a diverse mix of hair types and colour offerings, the wigs take signature elements from the pioneering trends and playful techniques Bleach has become known for. There’s the dip-dyes, the rainbow pastels, the ombre blends, the Mallen streaks. Rounding out the collection is also a Swiss lace rainbow box braids and a knee-length Peruvian blonde look.

The wigs will be available to purchase through Beautystack on a democratic pricing scale of £230 - £3000. Customers will also be able to customise their chosen wig including colour, length, and wig-cap size. They will then have the option to receive their pre-measured wig direct to their home or book in with a Bleach stylist to tailor and fit the wig in-salon.

“At Bleach, I get to create colourful looks for my clients all the time and working with wigs offers another level of creativity,” says owner of Bleach Brixton Alisha Dobson who conceived the collection alongside co-founder Alex Brownsell and Beautystack founder and CEO Sharmadean Reid. “We wanted the collection to be as diverse as the looks our clients request every day in salon, so it was important for us to work with different hair textures, lengths as well as colour techniques from a more traditional balayage to our bolder, bright box braid wigs.” 

The collaboration is a natural step for the two brands who have been connected since the beginnings of Bleach when Reid offered Brownsell a chair and sink in the corner of her Dalston nail salon Wah Nails. “Bleach and I have worked together for a decade now, so this is an exciting next step in our relationship,” says Reid. “Bleach are historically known for their legendary colour but this range of wigs shows the breadth of their talent. As we turn more to virtual meetings, a wig is an instant ‘get ready’ for when you're on Zoom.” 

The collection launches today (Oct 7). Head to the Beautystack app to explore.

Read Next
Bleach and Beautystack’s new wig collab will help you serve lockdown looks Beauty news
Cara Delevingne
How to achieve the modern mullet, 2020’s breakout hair trend Beauty Feature
Killing Eve
Killing Eve make-up is coming everyone Beauty news
Bryce Anderson model photographer self portrait
Bryce Anderson’s intimate self-portraits capture gender’s nuanced beauty Beauty Feature
Erika Bowes Lara McGrath
When everything is a mess, get messy with your make-up Photo story
Tom Blesch’s unedited ‘harsh soft’ photography changes how we view beauty Photographer
Jeffree Star
Jeffree Star has been accused of sexual assault and violence with weapons Beauty news
The luxury skincare splurge that will help repair your skin cells Product of the Week
Evan Rachel Wood in Kajillionaire
Evan Rachel Wood in Kajillionaire is the ultimate quarantine hair inspo Beauty news
NikkieTutorials on her dark side and the trend that’ll be the new Euphoria Beauty Feature
Reconnect and find balance: Your October 2020 beauty horoscope Horoscopes
Joe Biden beauty brand us election president
Biden Beauty wants you to vote blue at the upcoming US election Beauty news
trixie cosmetics Katya collaboration red scare
Drag Race’s Katya is releasing beauty products with Trixie Cosmetics Beauty news
Starface launch pimple patches to encourage young people to vote Beauty news
Trump AOC
AOC points out the hypocrisy of Trump’s $70,000 hairstyling spend Beauty news
Dolly Parton Patti LaBella
Watch Dolly Parton play her acrylic nails in this unearthed clip from 1987 Beauty news