Pin It
Mario Dedivanovic
Photography Donna Trope, Instagram/@makeupbymario

Mario Dedivanovic is launching his own make-up line

TextAlex Peters

Now everyone can have make-up by Mario

Mario Dedivanovic is coming out with his very own make-up line.

Launching October 1, Makeup by Mario takes its title from the MUA’s Instagram account, on which he boasts 8 million followers, and will focus on eye products – a nod to his signature technique, Mario always starts with the eyes.

The collection will feature three palettes (meant to fit in the palm of one’s hand), three primer-powder sets, a hydrating translucent balm, three skin illuminators, a liquid liner, two eye pencils, a brightening pencil, five brushes, and biodegradable make-up wipes. Three years in the making, it’s Dedivanovic’s first solo beauty offering although the make-up artist famous for keeping Kim Kardashian West’s face beat has previously collaborated with brands including Anastasia Beverly Hills and KKW Beauty.

This debut collection takes its inspiration from the colours of human flesh, arteries, and organs, Dedivanovic told WWD. One of the teal shades, for example, is based on a major artery that connects to the heart. “I wanted a brand that is completely universal, especially in this first collection so that all of my clients would be able to use it,” he says.

“I started to research and study the shades within the human body,” he continues. “Not to sound morbid, but basically to show that the collection is truly universal and comes from within us.” 

Makeup by Mario will retail exclusively at Sephora. The store holds a special place in his heart, since it’s where Dedivanovic began his beauty career 20 years ago at the age of 17. “Before I went to Sephora and walked into that store accidentally, I was an extremely closested young man who was desperate to go to Manhattan and find people like me,” he says. “When I walked into Sephora, my life changed. I discovered beauty and I found my true calling.”

While this first collection is focused on eye products for now, foundations and powders are already in the works. Although we may not see them until 2023. Until then, you’ll be able to shop all the products from the beginning of October at Sephora and

Read Next
Dasha Sevostyanova’s DIY hair looks use everything but the kitchen sink hair stylist
Mac Cosmetics
MAC Cosmetics pledges £100,000 to equality and inclusion in the UK Beauty news
Glossier WNBA
Sue Bird and the stars of the WNBA love Glossier’s new body products Beauty news
Stevie Nicks says Botox made her look like ‘Satan’s angry daughter’ Beauty news
laurel charleston makeup artist ben nye palette
This make-up must-have is essential for MUAs experimenting with colour Product of the Week
Madonna Madame X
Madonna’s new perfume Madame X is inspired by her secret agent alias Beauty news
Alexandria Ocasio-Cortez
A round-up of the best make-up tutorials in tribute to ‘dangerous’ AOC Beauty news
How to buy the best candle for your personality this spooky season products
Photography Alana O’Herlihy, hair Evanie Frausto
New York hair salons can no longer use gender-based pricing Beauty news
Why are we still scared of a hairy back? Think piece
This viral TikTok warns you might be buying expired beauty products Beauty news
vile Sanchez New York visual artist dj music producer
Visual artist Vile Sánchez is the fetish cyber goth from another planet Visual Artist
Pussy Riot anti-surveillance make-up
Learn how to create an anti-surveillance make-up look with Pussy Riot Beauty news
melittabaumeister vp debate 2020 fly hair pin
The viral VP debate 2020 fly is now a cute hair pin Beauty news
Lil Miquela
CGI model Miquela has a message for people telling her to shave her armpits Beauty news
This snail mucus serum will give your skin a dewy glow all winter long Product of the Week