Pin It
Baby Phat beauty Kimora Lee Simmons
Courtesy of Baby Phat Beauty

Baby Phat Beauty is here to help you live your 00s fantasies

TextDominic Cadogan

The new project is a joint venture between the brand’s founder Kimora Lee Simmons and her daughters Ming and Aoki Lee

Back in 1999, Kimora Lee Simmons introudced the world to Baby Phat – capturing a cult of fans with its sexy, yet affordable designs.After announcing that the brand would be returning last year, Simmons yesterday released the brand’s newest venture, Baby Phat Beauty

Created in partnership with her daughters – Ming and Aoki Lee Simmons – the project is the obvious step in the brand’s legacy. “When I launched Baby Phat in 1999, I had to fight for a seat at the table in both the high-fashion and streetwear worlds. I did that by staying true to myself and bringing up an entire generation who embraced diversity, body positivity, and body confidence all while being unapologetically glam and sexy,” Simmons says. “Buying back the brand has given me the opportunity to tell that story all over again to a new generation — a generation I raised. Launching into beauty, feels like the most relevant way to tell that story in today’s landscape.”

Dropping the debut campaign via Instagram, the first collection is the Shimmer Dreams set – an Illuminating Body Spray, Hydrating Body Lotion, and Plumping Lip Gloss – in Ethereal (pear and amber), Opulence (floral with bergamot and caramel), and Divine (citrus with jasmine and vanilla). 

In the campaign images, the three appear in glam throwback fashions, roadtesting the products. “Brands represent more than just products in today’s world, and it’s important for us to continue to be part of cultural and beauty conversations as we forge a new path for girls who look like us,” Aoki says, with Ming adding: “We are excited to dive into the beauty space with a unique multigenerational perspective.”

The launch of Baby Phat Beauty also has a charitable aspect, with a portion of proceeds from sales going to Fair Fight – an organisation that promotes fair elections, as well as education on election reform and election suppression. 

Read Next
TikTok colour theory
How to find your perfect make-up shades using colour theory Beauty news
Nails by Mei Nail Art collection
Get a Nails by Mei manicure at home with her temporary tattoo collection Beauty Feature
We regret to inform you that concealer lips are back Beauty news
The Nu Co Mind Energy Fragrance
Will this fragrance clear our pandemic-induced ‘brain-fog’? Beauty Feature
Screenshot 2021-10-22 at 15.17.43
Chella Man makes history as the first trans masc face of YSL beauty Beauty news
THE UNSEEN launch into beauty with the world's first dual reality makeup News
Billie Eilish debut fragrance
Billie Eilish’s ‘favourite smell in the world’ could soon be yours Beauty news
Kanye West unusual hairstyle
Kanye West celebrates his official name change by hacking at his hairline Beauty news
Ariana Grande r.e.m Beauty
Ariana Grande’s r.e.m Beauty shares cryptic hints about the collection Beauty news
Rihanna – autumn 20214
A step-by-step guide to recreating Rihanna’s rainbow Dazed cover look Beauty Feature
TikTok lube as primer
Help! TikTok MUAs are using lube instead of make-up primer Beauty news
Lena Dunham addresses wedding body shaming
Lena Dunham addresses ‘gnarly’ body shaming comments on her wedding photos Beauty news
Gwyneth Paltrow Goop
Wolverine claws and touchless orgasms: a first look at Sex, Love, and Goop Beauty news
Pa Salieu – autumn/winter 2020
Dat Barber Nat is keeping the fashion industry trimmed and fresh Beauty Feature
October 2021 horoscope: find love and peace this Libra season Horoscopes
Bella Hadid
Centuries later, gold skincare is making a comeback Beauty Feature