Pin It
Baby Phat beauty Kimora Lee Simmons
Courtesy of Baby Phat Beauty

Baby Phat Beauty is here to help you live your 00s fantasies


TextDominic Cadogan

The new project is a joint venture between the brand’s founder Kimora Lee Simmons and her daughters Ming and Aoki Lee

Back in 1999, Kimora Lee Simmons introudced the world to Baby Phat – capturing a cult of fans with its sexy, yet affordable designs.After announcing that the brand would be returning last year, Simmons yesterday released the brand’s newest venture, Baby Phat Beauty

Created in partnership with her daughters – Ming and Aoki Lee Simmons – the project is the obvious step in the brand’s legacy. “When I launched Baby Phat in 1999, I had to fight for a seat at the table in both the high-fashion and streetwear worlds. I did that by staying true to myself and bringing up an entire generation who embraced diversity, body positivity, and body confidence all while being unapologetically glam and sexy,” Simmons says. “Buying back the brand has given me the opportunity to tell that story all over again to a new generation — a generation I raised. Launching into beauty, feels like the most relevant way to tell that story in today’s landscape.”

Dropping the debut campaign via Instagram, the first collection is the Shimmer Dreams set – an Illuminating Body Spray, Hydrating Body Lotion, and Plumping Lip Gloss – in Ethereal (pear and amber), Opulence (floral with bergamot and caramel), and Divine (citrus with jasmine and vanilla). 

In the campaign images, the three appear in glam throwback fashions, roadtesting the products. “Brands represent more than just products in today’s world, and it’s important for us to continue to be part of cultural and beauty conversations as we forge a new path for girls who look like us,” Aoki says, with Ming adding: “We are excited to dive into the beauty space with a unique multigenerational perspective.”

The launch of Baby Phat Beauty also has a charitable aspect, with a portion of proceeds from sales going to Fair Fight – an organisation that promotes fair elections, as well as education on election reform and election suppression. 

Read Next
Isamaya
ISAMAYA is opening a pop-up in London and you could be the first in Beauty news
leodazed
Make-up artist Leo Chaparro’s bold beauty looks will captivate you Spotlight
Tommy cash Michele Lamy rick Owens
Tommy Cash just went full Lady Godiva at the Rick Owens show Beauty news
a76f10cda26ee2f7c65c0a9bf04dd0ef
The radical history of the queer fat liberation movement Beauty Feature
247974600_620027295846887_6789995735621464353_n
Be gay, read books: Aesop’s free Queer Library is back Beauty news
Perfect workout
The rise of FHA: how workout culture is costing women their periods Beauty Feature
Collage Maker-21-Jun-2022-02.09-PM
Reviewing the best (and worst) curly hair shampoos and conditioners Tried and Tested
lydia deetz hair
Can we talk about Beetlejuice bangs? Beauty news
martine rose ss23 beauty
Granny punk at Martine Rose is the standout beauty look from LFW Men’s SS23 Backstage
Joey Choy make-up shoot
This beauty shoot puts a modern spin on traditional Geisha make-up Photo story
Tattooed sailors
Queer tattoos: the people wearing pride on their sleeves Beauty Feature
glossier kkw
KKW Beauty, Glossier and the beauty vibe shift Beauty Feature
Lucie Rox, WATER••COLOUR [2021]
Crystabel Riley is forging her own green path through the beauty industry Spotlight
AZ3A1415
I had my hair analysed at a salon from the future and it fixed the damage Tried and Tested
thumbnail beauty final (1)
Five rising TikTokers that are transforming the face of beauty online Beauty news
Isamaya
Inside Isamaya Ffrench’s highly anticipated new beauty brand, ISAMAYA Beauty Rising