Pin It
Ariana's sleek liner

12 creative eye looks for expressing yourself in a mask

TextAlex Peters

If your eyes are the only thing visible, why not make them count with these make-up inspirations?

We should all be wearing masks now everytime we leave the house to protect ourselves and our fellow human beings. Because of this, the way we wear make-up is inevitably going to change. While a reliable non-smudge liquid lipstick might well stay put underneath that mask, it’s often easier to forego lipstick altogether – no one is going to see it anyway! What they will see, however, is your eyes, the focal point a la that one challenge on America’s Next Top Model. So now is the perfect time to think outside the box, practice your smize, and go all out with your lids, lashes, and brows.

According to a report by analysts NPD, during lockdown and in the wake of lockdown measures easing, there’s been a significant uptick in eye make-up sales among more prestige cosmetic brands. Lip products make up a decreasing number of sales. NPD found that mascara and eyeshadow dominated makeup sales, up from 22 per cent of makeup sales before lockdown, compared to 25 per cent post-lockdown. Eyebrow products, which have been consistently popular over the last few years, also grew in its market share. Contrastingly, lip products fell from 14 per cent of sales pre-pandemic, to 12 per cent since lockdown lifted.

Here, we’ve rounded up some of our favourite bold, expressive, colourful eye looks to bring you all the inspiration you need for when you’re responsibly masked up and socially distanced.

Read Next
Dazed Live DB Header
Join MUA Lynski and hair stylist John Allan for live beauty tutorials Beauty news
Alien masks and gothic twists: the best make-up looks from 2021’s Met Gala Beauty Feature
Bella Hadid Kin Euphorics
Will Bella Hadid’s new holistic health drink cure our depression? Ask an expert
Dan Sur chain hair
This rapper underwent surgery to replace his hair with gold chains Beauty news
CHEEX is the porn and sex education platform you wish you’d had Beauty Feature
Jennifer Aniston, Rachel, Friends
Jennifer Aniston discusses her ‘love-hate’ relationship with the Rachel Beauty news
Aesop’s Queer Library
Aesop’s free Queer Library has arrived in the UK Beauty news
Teeth Sparkle
These bedazzled tooth gems are autumn’s hottest Y2K accessory Tried and Tested
Lil Uzi Vert diamond implant
Fans tore out Lil Uzi’s $24 million forehead implant while crowd surfing Beauty news
Get the Rachel: Jennifer Aniston is launching a beauty line Beauty news
Beauty Horoscope: September 2021
September 2021 horoscope: spruce up your self care this Virgo season Horoscopes
Bella Hadid
Bella Hadid’s ‘brain care’ drink will remedy your serotonin depleted head Beauty news
TikTok eyebag wrinkle cream
Can this ‘magic’ cream really make your eyebags vanish in under 3 minutes? Beauty news
Watch Cosima transform into her musical icons, from Barbra to Dolly Photo story
Billie Eilish
Billie Eilish shows off her new mom haircut Beauty news
Ariana Grande
Here’s what we know about Ariana Grande’s rumoured make-up line rem beauty Beauty news