Pin It
Chanel make-up

Chanel is launching nail polish and more make-up for men

TextAlex Peters

The fashion house is expanding its ‘Boy de Chanel’ collection

Chanel is expanding its make-up for men collection, “Boy de Chanel,” with new products including nail polish, eyeliner, and concealer.

Launched in 2018, Boy de Chanel – a nod to founder Gabrielle Chanel’s muse and lover, Boy Capel – began as a three-piece range with a tinted fluid, eyebrow pencil, and moisturising lip balm. Building on this Chanel are introducing to the collection a gel moisturizer that doubles as an after-shave cream; a correcting and perfecting concealer in just three shades 20 Light, 30 Medium Light and 40 Medium; a Multi-Effect Eye Pencil that works both as eyeliner and eyeshadow; and matte nail polish is available in two neutral shades, beige “Natural” and obsidian “Black.”

Chanel, alongside Tom Ford and brands including War Paint, Recipe For Men, Benny Hancock, and Shakeup Cosmetics, are part of an emerging trend of cosmetics collections catering to men. In 2016, 15 per cent of UK men under the age of 45 bought make-up, according to a 2018 report by The Future Laboratory. By 2020, the same report predicts that the male beauty and grooming market is set to be worth more than £47bn ($60bn, €53bn).

In January of this year, John Lewis became the first high street store with a make-up counter dedicated to male make-up as part of a four-week pop-up with Warpaint, while in June America’s largest drugstore chain CVS introduced male make-up brand Stryx to 2,000 of its stores.

As Chanel put it in a statement attached to its Boy de Chanel launch: “Beauty is not a matter of gender, it is a matter of style.”

Read Next
Brit Dawson laser tattoo removal
Everything you’ve ever wanted to know about laser tattoo removal Tried and Tested
January 2022: start the year off on a high this Capricorn season Horoscopes
Hair Story: A love letter to Black hair
This short film is a love letter to the beauty and power of Black hair Beauty Film
The ultimate holiday gift guide for all beauty lovers (including yourself) Beauty Feature
Tyler, the Creator Golf le Fleur
Tyler, the Creator busts into beauty with a dreamy gender-neutral brand Beauty news
PC Music affiliate Yeule’s perfume will protect you against demonic summons Beauty news
best lip balm dry skin glossier pat McGrath
This website finds exact formula dupes of expensive skincare Beauty news
Tarot series – Tabitha Swanson and Laura Schaeffer
These artists transform tarot cards into ethereal 3D fantasy worlds Beauty Feature
Glossier London 04
Everything you need to know about Glossier’s IRL London space Beauty news
Michelle Visage
Michelle Visage chronicles her breast implant removal in a new documentary Beauty news
Doja Cat
Doja Cat’s interactive music video teaches you to code, starting with nails Beauty news
Lady Gaga Frederic Aspiras
Lady Gaga’s hairstylist cried after dyeing her brown for House of Gucci Beauty news
Suncream contouring on TikTok
TikTok’s latest beauty hack? Suncream contouring Beauty news
Not Another Intl: FACES 02
Watch an intimate film exploring Ireland’s beauty evolution Beauty Film
Ermenegildo Zegna’s XXX fragrance
Ermenegildo Zegna’s XXX fragrances are all about cinematic adventure Product of the Week
Machine Gun Kelly
Machine Gun Kelly launches a nail polish brand for introverts Beauty news