Pin It
Fenty Skin Rihanna beauty campaign asap rocky

Rihanna is joined by Lil Nas X and A$AP Rocky in new Fenty Skin campaign

TextDazed Digital

Ahead of the launch on July 31, the singer also explained the concept behind her new venture

Any mention of R9 – Rihanna’s extremely overdue upcoming album – these days is usually the butt of a joke. And it’s exactly how the singer is treating it, deciding her latest venture would be into skincare. 

After launching the Instagram account for Fenty Skin last week, Rih promised that the line would be for everyone, since skincare has no gender. “The true sin would be leaving my guys out! Not up in here!” she said when asked by a fan if the products would be for men. 

Upholding that, the debut campaign for the new line features rappers Lil Nas X and A$AP Rocky, who feature alongside the singer. In a video promo, a group of models – including Jazzelle Zanaughtti – are lounging in the sun by the pool before being joined by RiRi and the rappers. Not a single person featured isn’t glowing – thanks to the 

In addition to the campaign, Rihanna also explained on Twitter why she wanted to move into skincare – after working on Fenty Skin for over two years. “Everything starts with the foundation that is your skin and we all know how obsessed I am with beautiful, healthy skin- so whether you want to wear make-up, or no make-up at all, there’s always glowing skin underneath,” she explains. 

If you want that Fenty Skin glow – let’s be honest, who doesn’t – you don’t have long to wait, with the collection dropping on July 31, or two days earlier on July 29 if you sign-up to the waitlist. 

Watch the campaign promo below. 

Read Next
Amazon Salon, London
Hair by Amazon: would you let the tech giant cut your hair? Beauty news
Masks Jackson Bowley
Foraged beauty products are the trend taking the industry back into nature Beauty Feature
James Charles
James Charles’ YouTube demonetised amid underage sexting accusations Beauty news
Bel Rebel 4/20
Celebrate 4/20 with Bel Rebel’s weed-infused new fragrance News
Glow Up Val Abby Dom
Val Garland on Glow Up season 3, mannequin make-up, and her love for Bimini Beauty Feature
Ready for digital lavender? How to tap into the 2023 trend Beauty Trends
James Charles
James Charles and Morphe split ways after sexual misconduct allegations Beauty news
gena marvin drag artist Russia Saint Petersburg
Artist Gena Marvin turns his childhood trauma into nightmarish drag looks artist
Ephemeral tattoo studio
No regrets? I tried the first ever ‘made to fade’ tattoo Tried and Tested
This zero-waste body wash will completely dissolve in your shower Beauty news
Make-up artist Jenny Coombs
Luminous skin and pops of colour: get to know MUA Jenny Coombs Spotlight
TikTok plastic surgeon
Plastic surgeon suspended for TikTok dances with bags of human flesh Beauty news
Grimes has tattooed ‘painful, beautiful alien scars’ across her whole back Beauty news
Valentino Michael Bailey-Gates
Pierpaolo Piccioli condemns backlash over ‘gender-bending’ Valentino image Beauty news
Commercialised Menstruation
How is the commodification of periods impacting those who menstruate? Beauty Feature
Molly Goddard SS17
How to create the TikTok favourite bubble ponytail for yourself Beauty news