Start saving your pennies
Well, readers, the time is now.
Fenty Skin is officially launching at the end of this month. Last night, the Fenty Skin Instagram account announced its arrival with its very first post – a video featuring Rihanna going through her skincare routine using first what appears to be a foaming cleanser, then a toner, and finishing with some kind of moisturiser.
The video was also shared by the Fenty Beauty account as well as Rihanna’s own. “Ima try my best to be humble about this but, @fentyskin is coming July 31 exclusively at FENTYSKIN.COM!!” the singer captioned the post.
While Fenty Skin officially launches on July 31, customers who sign up to the waitlist will get early access to the products on July 29.
Products are still underwraps for now, however, from trademark filings we can get a bit of an idea of the products that are launching. Five products are mentioned in the trademark: ‘Buff Ryder’, ‘Instant Reset’, ‘Fat Water’, ‘Flash Nap’, and ‘Hydra Vizor’. The speculation starts now!
Rihanna also made sure to let us all know that her skincare is for everyone. Responding to a tweet from 2017 saying “if rihanna come out with fenty skincare line for men i'm changing my middle name to Robyn,” the singer replied perfectly. “Whoever told you skincare has a gender, LIED to you! Hi Robyn!” She also responded to someone asking if men would be included in the line saying “The true sin would be leaving my guys out! Not up in here!”
When Fenty Beauty burst onto the scene in 2017 with it’s game-changing 40 shades of foundations, it caused a seismic shift in the industry, a defining moment that we won’t look back from. Since then, this has become the benchmark for brands who can no longer get away with limited ranges of colour cosmetics and shameful lack of diversity within campaigns. In its first 40 days on the market, the brand reportedly made $100 million in sales. Given its success, we're excited to see how RiRi will revolutionise the skincare industry.
Sign up for the waitlist here.