Pin It
Patrick Starrr
Instagram/@patrickstarrr

Patrick Starrr launches inclusive beauty brand ONE/SIZE


TextAlex Peters

‘Another beauty brand? You damn right!’

Patrick Starrr has announced he is launching his very own beauty brand.

Entitled ONE/SIZE, the brand takes its name from the idea that make-up is one size fits all and is built on the core tenets of diversity and inclusivity. “ONE/SIZE is diversity, variety, for everyone,” Starrr said in an interview with WWD. “This is an overweight, bald, Asian American man. But I’ve somehow been able to break through the glass ceiling to be celebrated. It is all-encompassing diversity and I think that is gonna be something special.”

With inclusivity in mind, the beauty guru, who uploaded his first YouTube video seven years ago, launched his brand with a film that sees his followers uttering the phrase “Make-up is a one size fits all.” Although Starrr has yet to reveal any of the products, ONE/SIZE will reportedly incorporate his signature “kitsch and class” style, celebrating “the drag queens, the LGBTQ+, my trans brothers and sisters.”

This is Starrr’s first solo venture into cosmetics, although the influencer has previously collaborated with MAC Cosmetics and starred in a campaign for Uoma Beauty.

ONE/SIZE will be exclusively sold at Sephora and will debut online on July 17 and in stores on July 30.

Read Next
Beauty filter bug, TikTok
TikTokers claim the app added a ‘beauty filter’ without their permission Beauty news
201268341_2797171537168776_3242776356467048632_n
Post Malone spent £1.1 million on diamond fangs Beauty news
Zara beauty
An honest Zara make-up review: the good, the bad, and the confusing Tried and Tested
Screenshot 2021-06-14 at 12.09.11
Jada Pinkett Smith and Willow Smith steamed their vaginas live on camera Beauty news
Lovewitch_frame9
Is hypnosis the next big wellness trend? Beauty Feature
TikTok dry scooping
‘Dry scooping’ pre-workout powder can have life-threatening consequences Beauty news
Callaly Vulvas
Why we need to talk about vulvas, and debunk the ‘perfect vulva’ myth Beauty news
Plastic Free Beauty 2
6 easy product swaps for a plastic-free beauty routine Beauty Feature
John Allan POTW
Want sky-high hair with drama? Go old school with a volumising hair foam Product of the Week
Tyrone Marghuy
How a dreadlocked student sparked a movement for Black hair politics Beauty Feature
Harry Styles
You can now go to a Harry Styles-themed spa day Beauty news
Kim Kardashian Skims
Editing ‘glitch’ blamed in Kim Kardashian’s latest photoshop scandal Beauty news
Wolf Alice x Bleach London
Nostalgia, heartbreak, and WKD: Wolf Alice’s new hair dye is a true blue Beauty Feature
BAO
6 Black and Latinx-founded beauty brands changing the game Beauty Feature
TikTok mullet
The one-minute mullet – genius hack or disaster waiting to happen? Beauty news
Hair horns are the next E Girl beauty obsession on TikTok
Hair horns are the next E-girl beauty obsession on TikTok Beauty Feature