Pin It
Jeffree Star

Jeffree Star dropped by Morphe after years of controversy

TextAlex Peters

The make-up brand is finally cutting ties with the beauty influencer

Cosmetics company Morphe has announced it is cutting ties with Jeffree Star and his make-up brand Jeffree Star Cosmetics.

On Friday (July 10), Morphe posted a statement on Twitter saying the company had made the decision to “cease all commercial activity related to Jeffree Star and affiliated products.”

The move comes after growing backlash against Star and his collaborator Shane Dawson in the wake of the revival of the Tati Westbrook and James Charles controversy. Last week, Westbrook posted a video accusing the two of manipulating and gaslighting her into making the infamous “Bye Sister” exposé on Charles.

Amidst this, there was renewed interest from the public in Star and Dawson’s long history of racist and offensive behaviour. Old YouTube videos of Dawson resurfaced showing him making numerous and frequent “jokes” about paedophilia, wearing blackface on several occasions, using the N-word, and “joking” about the death of Trayvon Martin. Jada and Jaden Smith both called out the YouTuber over a video of him pretending to masturbate to a poster of a then 11-year-old Willow.

Star meanwhile, has been frequently filmed using the N-word, making racist jokes including one involving throwing battery acid on a Black woman to lighten her skin to match her foundation, and been pictured with white supremacist symbols inclusing confederate flags and swastikas.

Last month, Morphe appeared to remove Dawson and Star’s make-up collaboration, the Conspiracy collection, from their stores. However, the make-up brand continued to stock Jeffree Star Cosmetics products on their site leading to beauty influencer Jackie Aina – who Star has referred to in the past as a “gorilla” – to cut ties with Morphe.

Morphe had served as the primary brick-and-mortar retailer for Jeffree Star Cosmetics, hosting events with the influencer and collaborating on a series of collections. As of writing, Star’s products remain on the Morphe website, however, the brand states this is expected to change in the “coming weeks.”

In response to the move, Jeffree Star Cosmetics put out a statement saying it was “shocked and extremely saddened” by Morphe’s decision. “Over the past five years we’ve accomplished amazing things together and released iconic products. We are proud of everything we’ve accomplished with them.”

Star himself has not responded to the announcement or Westbrook’s accusations.

Read Next
Ariana Grande
Ariana Grande has released ‘God Is a Woman’ as a perfume Beauty news
Botox in a bottle
Botox in a bottle: TikTok’s latest anti-aging beauty hack Beauty news
Botox and fillers are making people unrecognisable to phone Face ID Beauty news
Rihanna Fenty Beauty Perfume
SOS! A Rihanna-scented perfume is coming Beauty news
Megan Thee Stallion
Megan Thee Stallion drops an ultra-exclusive make-up kit with Revlon Beauty news
Dolly Parton Scent From Above Perfume
You can now smell just like Dolly Parton Beauty news
Lorde, Late Night with Seth Meyers
Lorde got so drunk day-drinking she needed an IV drip to recover Beauty news
TikTok nun shares beauty routines
God bless the nun who dropped her skincare routine on TikTok Beauty news
lil uzi vert diamond
Lil Uzi Vert brings back his $24 million diamond implant Beauty news
MCM x Dazed Beauty
Win a bottle of MCM’s first fragrance, inspired by travel and discovery News
mark zuckerberg
The best SPF 50 sunscreens to protect your face this summer Beauty Feature
Masc? Femme? These gender fluid TikTokers are hot in all the ways Beauty news
MPs are calling for fillers to be prescription only Beauty news
MCM x Dazed Beauty
Travelling through the world of beauty with MCM’s new fragrance Beauty news
Gucci Beauty Rouge de Beauté Brillant lipstick
Gucci Beauty’s new range gives your lips the colour and care they deserve Product of the Week
Reverse cat eye TikTok trend
TikTok flips the classic cat eye in its latest viral make-up trend Beauty news