Pin It
Jacindo Leelo Ann
Instagram/@adultsdrink

13 incredible Black LGBTQ+ make-up artists that you should be following


TextAlex Peters

Wendy Asumadu shares her favourite artists pushing beauty ideals with their work

When make-up artist Wendy Asumadu first started out in the beauty industry she quickly became aware of how few experimental make-up looks she was seeing on skin like hers. “I remember searching ‘avant garde make-up’ online and there was not a black person in sight,” she says. Motivated by this shortage, she set out to make a change and has been creating kaleidoscopic, vibrant make-up looks on herself and others ever since.

“I want people like me to have the same opportunities I am being blessed with. I know this ‘mission’ I’m on is going to take some time but I’m ready for the challenge to change things, one step at a time,” she says. Now, as part of her mission, Asumadu has created a new platform to shine visibility on her fellow Black make-up artists who are making space for themselves in the still very white world of beauty influencers.

For Pride month, she has curated an incredible list of black LGBTQ+ content creators pushing beauty ideals with their art. “These artists are so creative, innovative and a true reflection of what it means to love yourself and your identity,” she says. “There is no reason why you should not be following and supporting their artistry.”

@BEATBYVANITY (He/him)

Aesthetic: Undefined as he uses his visuals to express his fluidity freely.

“I cannot believe I’ve only just come across their work. The quality and the conceptual aspect of their art is fabulous.”

@BLACKBIRDKHAI (They/them)

Aesthetic: Kaleidoscopic and constantly evolving.

“Khai’s instagram profile says: ‘I sing, I rap, I make-up’ and they are killing it!”

@GISELLE_MAKEUP (She/her)

Aesthetic: Afrofuturism meets 70s glam.

“The GOAT. Her values have always been prominent in her work as she continues to elevate black beauty. Elle gave her the beauty award for ‘Beauty Advocate’ for her consultancy work, pushing brands to create products that work on darker skin tones.”

@ADULTSDRINK (She/they)

Aesthetic: Gothic vampire meets feminine fairy who likes to party on the weekend.

“A versatile artist who likes a bit of everything and is heavily attracted to the ugly, raw, unconventional and nasty part of art. I discovered Jacinda and couldn’t get over how cool their brows were - now I can’t get enough of her lip tutorials.”

@THE_BROOKSBROTHER (He/him)

Aesthetic: Colour focused-glam with an adventurous, editorial flavour.

“His online visibility helps to normalize and encourage men/male-identifying people wearing make-up – especially Black and POC boys that are worried about doing so with facial hair! Editorial with a touch of glam, Michael can produce any creative look whether its on himself or his clients.”

@PRADAOLIC (She/her/they)

Aesthetic: Etherealness, placing a sense of delicacy and light to their looks to make them appear out of this world.

“Based in Manchester, Myla is really putting her stamp in the UK editorial scene with her bold editorial looks. Myla always aims to use art to make others feel equally confident and brighten their days.”

@KINGKIAHH (He/him/bad bitch)

Aesthetic: Soft Glam is the BEST GLAM.

“Their face is beat to perfection and those brows... UNMATCHED.”

@VARIJSTYLEZ (He/him)

Aesthetic: Glam but, heavy focused on skin with a splash of editorial.

“‘Where my Varbies at?’ If you’re looking for personality, glam and a dash of editorial, Tavaris is where it’s at! VariJStylez better known as “Vari” also known as a beauty therapist because watching him get glam is smoothing/calming.”

@JINXADDIE (They/them)

Aesthetic: Grunge, androgynous and a bit moody; add a splash of culture.

“I don’t see enough black goth pages and I was delighted when I found Adanna. A page filled with fine art, make-up, and authenticity.”

@QORIFACES (She/her/they)

Aesthetic: Editorial and minimal – every look is an absolute delight.

“Their platform showcases the diversities of beauty within the community and not societal norms or traditions.”

@FACEDBYKAREEM (He/him/sis)

Aesthetic: Colourful, edgy, high glamour or even dreamy.

“The 24-year-old represents Black men in make-up and speaks on the lack of inclusion in the beauty industry. Kareem’s page is editorial and experimental that exudes so much passion.”

@OMI.WAN.KENOBII (She/her)

Aesthetic: Very high concept, ultra glam to avant-garde, high fashion to character make-up styles.

“Naomi’s page is so dreamy and artistic. I feel like I’m entering into her world.”

@THEGLAMGOTH (She/her/force of nature)

Aesthetic: Victorian glamour goth with minimal and refined rocker chic vibes.

“I mean it’s all in the name and she’s also CEO and founder of a brand called @glamgothbeauty creating dark and glamorous products for all so go invest in a black brand! It’s a safe space for the alternative and queer.”

Read Next
False lashes
Sephora to stop selling mink fur false eyelashes Beauty news
Conspiracy
Morphe removes all Shane Dawson x Jeffree Star Conspiracy beauty products Beauty news
dontpopthatspot acne awareness month diversity black
#Acnepositivity is built on inclusivity, but what about diversity? Beauty Feature
NASA
This NASA-designed fragrance smells exactly like outer space Beauty news
l4ku6l58
The photoshop community ‘fixing’ celebrity faces to sinister levels Beauty Feature
Fluide
LGBTQ-owned beauty brands that you can support instead of pride collections Beauty Feature
Nikki
Watch NikkieTutorials give advice and support to young trans people Beauty news
94560561_575662836640430_7677338937659703775_n
Abby Roberts answers every question you’ve ever had about her Beauty Feature
Amandla Stenberg
Amandla Stenberg shaved off their brows because of ‘goddamn TikTok’ Beauty news
pabllo vittar 111 album drag
Brazilian superstar Pabllo Vittar on new music and the future of drag Beauty Feature
Brown Girl Hands
We need more Black and Brown hands on beauty community Instagram Beauty Feature
Lacy Redway
The Black Fashion & Beauty Collective is a ‘glam union’ for Black creatives Beauty news
Oils in the Clouds
Say hello to TRIP – the CBD brand that tastes like a dream Beauty news
Fair and Lovely
Unilever is changing the name of its ‘Fair & Lovely’ skin care brand Beauty news
Emily Ratajkowski
Literally everyone is bleaching their hair blonde right now Beauty news
History buzzcut
A cultural history of the buzzcut Beauty School