Pin It
Kanye West Art Basel

Yeezy beauty products are on their way


TextAlex Peters

Kanye West is following in the footsteps of his wife Kim Kardashian

Kanye West is reportedly set to join the family business: beauty products.

Following in the footsteps of his wife and sister-in-law, West’s company has filed for a “Yeezy” trademark to cover all beauty and skincare products. This will include everything from make-up and perfume to moisturiser and even “scented pine cones and aromatherapy pillows.”

Not much else is known about the potential Yeezy beauty range however if the make-up takes after the aesthetic of the fashion line, we can no doubt expect a lot of muted neutrals... or potentially metallic silvers. On the other hand, this may not come to much – last year Kendall Jenner filed for a beauty trademark for “Kendall” and “Kendall Jenner” which has yet to materialise.

In other Kanye news, it was recently revealed that the rapper donated $2 million to the families of George Floyd, Breonna Taylor, and Ahmaud Arbery. The money will reportedly go towards legal fees as well as covering future college tuition for Gianna Floyd, the six year old daughter of George Floyd.

Read Next
Gucci lips
Thomas de Kluyver’s 6 top tips for achieving the perfect Gucci lips Beauty Feature
Bella Hadid marc jacobs
The cyber-cyborgian baldies at Marc Jacobs AW22 reflected the mood Backstage
PFWM_MowalolaSS23_Dazed_CrisFragkou_20
Mowalola’s SS23 make-up proves the graphic smokey eye is still hot Backstage
dazed Schwarzkopf
The Head to Head event was an action-packed glimpse into the future of hair What Went Down
Vivienne Westwood AW19
Where’s the sustainable beauty at fashion week? Beauty Feature
Marc Jacobs Pride
Marc Jacobs would like you to sniff the gay rainbow Beauty news
LA Confidential
Why people are getting their nose jobs reversed Beauty Feature
Isamaya
ISAMAYA is opening a pop-up in London and you could be the first in Beauty news
leodazed
Make-up artist Leo Chaparro’s bold beauty looks will captivate you Spotlight
Tommy cash Michele Lamy rick Owens
Tommy Cash just went full Lady Godiva at the Rick Owens show Beauty news
a76f10cda26ee2f7c65c0a9bf04dd0ef
The radical history of the queer fat liberation movement Beauty Feature
247974600_620027295846887_6789995735621464353_n
Be gay, read books: Aesop’s free Queer Library is back Beauty news
Perfect workout
The rise of FHA: how workout culture is costing women their periods Beauty Feature
Collage Maker-21-Jun-2022-02.09-PM
Reviewing the best (and worst) curly hair shampoos and conditioners Tried and Tested
lydia deetz hair
Can we talk about Beetlejuice bangs? Beauty news
martine rose ss23 beauty
Granny punk at Martine Rose is the standout beauty look from LFW Men’s SS23 Backstage