Pin It
4chan #baldforblm hoax

No, people aren’t shaving their heads for Black Lives Matter

TextThom Waite

The hoax, #BaldForBLM, has been propagated on 4Chan and spread through Twitter amid worldwide support for the movement

The killing of George Floyd by the white police officer Derek Chauvin in Minneapolis, May 25, has sparked an outpouring of support for Black Lives Matter from activists and allies, who are gathering for mass demonstrations, or – if they can’t attend – providing aid for those who can. 

Social media has played an important role in this support, helping to coordinate the movement’s massive protests in cities across the world, and to share resources related to systemic racism and police brutality. Predictably, however, social media has also played a role in hoaxes and misinformation surrounding the anti-racism efforts.

One such hoax, which has been circulating on Twitter recently, is #goBaldForBLM (or just #BaldForBLM), which encourages users to shave their heads in support of Black Lives Matter.

The meme seems to have originated on 4chan, where a post shared anonymously June 4 reads: “Get #goBaldForBLM trending on Twitter and Instagram.” 

“The idea is to get women, particularly white women, to shave their heads for BLM. Guilt them into getting rid of their straight ‘white’ hair to show ‘solidarity’ with black women.”

A similar post, shared June 5, shows a fake ABC News report about Emma Watson supporting the trend, along with an edited picture of the actress with a shaved head.

While it’s unclear if anyone’s even fallen for the hoax, the Twitter tag is full of a few repeated images of white women with shaved heads or buzz cuts (a quick reverse image search of one image shows that it dates back to at least 2018).

In the wake of the hoax, the Twitter tag – which itself only dates back to June 5 – has also been spammed with fancams by K-pop stans, aiming to render it useless and reduce the spread of misinformation. K-pop stans have used the same tactic to combat a police ‘snitch’ app targeting anti-racism protesters.

Read tips on how to spot misinformation amid the current Black Lives Matter protests here, and more on how to take action if you can’t attend any protests here.

Read Next
Estée Lauder Companies
Estée Lauder employees demand removal of company heir over Trump support Beauty news
Beauty brands should share their Black employee numbers, says Uoma founder Beauty news
Munroe Bergdorf
#IStandWithMunroe: L’Oréal Paris’s BLM statement criticised by industry Beauty news
Samantha Katie James
Ex-Miss Universe Malaysia causes anger with her racist protest remarks Beauty news
I can't breathe makeup nails George Floyd trend
‘I can’t breathe’ beauty looks are the last thing we need right now Beauty news
Terry Paul Rooted
An ongoing list of beauty brands who have donated to fight systemic racism Beauty Feature
Munroe Bergdorf
Munroe Bergdorf calls out L’Oréal Paris for Black solidarity hypocrisy Beauty news
Glossier pledges $500,000 to support Black-owned beauty businesses Beauty news
Your monthly horoscope: June 2020 Horoscopes
Erika Lust group masturbation session
Erika Lust is hosting the world’s largest group masturbation session Beauty Feature
sojinails sojin oh nails nail artist Los Angeles
Sojin Oh pushes nail art boundaries with her nature-inspired creations Beauty Feature
Jazmin Bean pictures gallery Dazed 100 2020
Meet Jazmin Bean, the paradoxical pop star with an otherworldly look Beauty Feature
Naomi Pat McGrath Labs
Naomi Campbell has been crowned the saintly first face of Pat McGrath Labs Beauty news
Morgane Martini
Morgane Martini’s high glam make-up will have you daydreaming of blush Spotlight
Jackie Kennedy Onassis
Jackie Kennedy Onassis’s skincare routine has been uncovered Beauty news
Justin and Hailey
Hailey and Justin Bieber are threatening to sue a TikTok plastic surgeon Beauty news