Pin It
Isamaya Ffrench
courtesy of Burberry Beauty

Isamaya Ffrench announced as the new Burberry beauty director


TextAlex Peters

Riccardo Tisci says she is the perfect ambassador for the brand

Burberry Beauty has today announced the appointment of make-up artist and Dazed Beauty co-founder Isamaya Ffrench as the new global beauty director. The brand says Ffrench embodies the timeless beauty with a bold and strong attitude which Burberry Beauty encapsulates.

“To me, Britishness has always carried this sense of attitude; it is confident, strong and also eccentric,” said Riccardo Tisci, Burberry chief creative officer. “Isamaya is the perfect ambassador to interpret the tension between classical and creative for Burberry Beauty – she is bold, she pushes the boundaries and has such a unique modern vision. I am so excited to welcome her to the Burberry family.”

Ffrench has previously collaborated with a number of other luxury beauty brands. In 2015, she was appointed as ambassador for Yves Saint Laurent’s cosmetics line YSL Beauté. In 2016, she joined Tom Ford Beauty as creative artist consultant and in 2019, she was announced as Christian Louboutin Beauté’s global makeup ambassador.

French’s first campaign as Burberry Global Beauty Director will be released in autumn 2020.

Join the Dazed Beauty Club, now officially open for business – your all access pass to the weird, wonderful world of Dazed Beauty. The weekly newsletter is an insider’s network for discounts, trends, product samples, and access to talks, parties, and exhibitions before anyone else. Sign up here!

Read Next
Abby Roberts
TikTok star Abby Roberts has a new weekly YouTube series coming Beauty news
Chaetophobia, Claire Moore, Benjamin Madgwick
Watch this film about the uncomfortable sensuality of hair Beauty news
tits444tats trans men tattoos
Tits 4 Tats is giving free tattoos to help trans men who want top surgery Beauty news
Jackie Aina
Jackie Aina cuts ties with beauty brand Morphe Beauty news
Brad Mondo
The beauty experts saving you from YouTube’s worst tutorials Beauty Feature
buller & rice salon hair cut coronavirus London
This is what a post-lockdown haircut looks like Tried and Tested
necropheliac ophelia liu glow up winner makeup
Glow Up season 2 winner Ophelia talks sci-fi beauty and bad attitude Beauty Feature
Georgia Jagger
Georgia May Jagger’s step-by-step guide to trimming your split-ends at home Beauty news
Arielle Bobb-Willis, “Austin” (2020)
This photography print sale is raising money for Black British charities Beauty news
asai fashion east ss19 lfw london spring summer 2019
You can own Asai’s incredible SS19 nails and it's for a great cause Beauty news
The Crown Act
National Crown Day: July 3 is dedicated to ending hair discrimination Beauty news
Jeffree, James, Tati
Everything you need to know about Tati vs Jeffree Star & Shane Dawson feud Beauty Feature
Gemini July 2020
Cancer season and Mercury retrograde: your July 2020 beauty horoscope Horoscopes
tati
Tati says Shane Dawson & Jeffree Star manipulated her with ‘poisonous lies’ Beauty news
False lashes
Sephora to stop selling mink fur false eyelashes Beauty news
Conspiracy
Morphe removes all Shane Dawson x Jeffree Star Conspiracy beauty products Beauty news