Pin It
Donna Trope
Photography Donna Trope

The Ordinary is now offering free skincare consultations online


TextAlex Peters

Do you need a retinol or a hyaluronic acid? Now’s the time to find out…

Since government-mandated lockdowns around the world have seen non-essential businesses temporarily shut their doors, beauty brands have had to take their services online whether that’s Bleach London’s Zoom Hair Party Series or skincare clinics offering digital skin analysis.

For DECIEM, the parent company of cult skincare brand The Ordinary, moving the in-store experience online means a new virtual consultation feature which will enable customers to ask all their skincare questions without leaving the house. Debuting at 5pm today, the chat function dubbed DECIEM AT HOME will operate on their website from 8am-8pm and allow people to chat live with DECIEM skin experts via instant message, video chat, or a phone call.

The chat will also include a picture and video sharing function so that the experts can assess your skin more accurately and you will have the opportunity to check back in three weeks later to see how your routine is working. And the best part is it’s all free and you are under no obligation to make any purchases.

DECIEM co-founder Nicola Kilner says the move was made because human connection matters more than ever. "Skincare is deeply personal, and our audience deserves to receive dedicated advice before considering what may work for their specific needs," she said. "DECIEM AT HOME will be an online reflection of the educated, human experience that our store ambassadors are so passionate about delivering daily."

So, if you’ve ever wondered what the difference is between a retinol and a vitamin C and which you should be using, this service is for you!

Read Next
DSCF6235_VS_R2
Doniella Davy’s make-up brand wants to inject some magic into your everyday Beauty Feature
SKP_BANNER
Join Dazed and Schwarzkopf for a day of hair tutorials, talks, and sessions Beauty news
Botox injection
The young people illegally injecting themselves with Botox Beauty Feature
cyndia Harvey thom
Cyndia Harvey’s new brand T.H.O.M is bringing luxury to texture-rich hair Beauty Feature
Psoriasis
Why I turned to traditional Chinese medicine to heal my psoriasis Tried and Tested
Gucci Thomas de Kluyver
Thank god for Gucci and its trowelled-on Cosmogonie make-up Beauty news
IMG_1895
The Black-owned beauty brand mixing Scandi minimalism and African tradition Beauty Feature
Kiko colourful brows
Curl up and dye: the idiot’s guide to dyeing your own eyebrows Beauty School
Here x Haeckels x Tetsuo Lin
Fragrances made from extinct flowers may soon be a reality Beauty Feature
hair cut
What’s behind the sudden rise in hair growth products? Beauty Feature
Screenshot 2022-05-11 at 11.27.40
What’s in an accent? How class hierarchy enacts its power through voice Beauty Feature
Fitch Lunar BTS
Hairstylist Fitch Lunar’s creations are sexily imperfect Spotlight
Screenshot 2022-05-03 at 10.47.54(1)
‘Not ugly, just poor’: how the beauty industry is widening the class divide Beauty Feature
1322804
May 2022 horoscope: expect immense change this Eclipse season Horoscopes
201525970_239273504251470_1235479440564576554_n
The latest nail trend proves that everyone wants to be a 90s child Trending Beauty
DB 03
Supercuts: a tribute to subcultural hair styles through the ages Photo story