Pin It
TikTok Nel Twins
Photography O.D. OkoyeInstagram/@nel.twinnys

The first TikTok beauty influencer make-up range has arrived


TextAlex Peters

Introducing Gloss Twins

It’s started – TikTok beauty influencer make-up lines are coming.

First it was the YouTubers – Jaclyn Hill, Huda Kattan, Jeffree Star. Then the celebrities came in full force: Ariana Grande, Hailey Bieber, Lady Gaga, Kylie, Rihanna, Kim, Madonna, Selena Gomez. But while TikTok has been great for viral make-up challenges, questionable beauty hacks (we’re looking at you glue lips) and less questionable beauty hacks (sock hair), it hadn’t spawned it’s own products...until now. Yes, the first TikTok beauty brand is officially here.

The inaugural line comes courtesy of Shanae and Renae Nel AKA the Nel Twins who have launched Gloss Twins just in time for their 20th birthdays. Boasting 1.2 million followers on TikTok, the “twinfluencers’s” account mainly consists of dances, lip-syncing and beauty videos.

“We have put our heart and soul into these products at the age of 19/20 we can’t believe we have achieved this, since little girls we have always had a passion for makeup mainly lipsticks/lipgloss,” the twins wrote in their announcement posted on Instagram. “Dreams do come true if you put it in the hands of God.”

The range is made up of three lip glosses, each retailing for £9.50 and is available to preorder now. With lockdown in place throughout the UK, all physical promotion plans have been put on hold but the pair plans to livestream lab sessions over the next few weeks and, of course, have been gifting the lip glosses to fellow TikTok influencers in the meantime. 

@shanaeandrenae

GUYS! We have our own lipgloss so get the gloss and jump on the trend ##glosstwinstrend and tag us for a duet! You can get it at www.glosstwins.com💛

♬ The Ting Goes SKRRAAA - лизагруничева

Join the Dazed Beauty Club, now officially open for business – your all access pass to the weird, wonderful world of Dazed Beauty. The weekly newsletter is an insider’s network for discounts, trends, product samples, and access to talks, parties, and exhibitions before anyone else. Sign up here!

Read Next
Botox, TikTok
Exploring the toxic Botox wars playing out on TikTok Beauty Feature
Euphoria makeup Zendaya Hunter Schafer
A24 is launching its own beauty brand Beauty news
Isamaya
Isamaya Ffrench’s new YouTube channel offers a BTS glimpse into her life Beauty news
Miley Cyrus
Miley Cyrus’s next hair evolution? The fauxhawk Beauty news
Butt implants spiked in popularity during the pandemic
Butt implants spiked in popularity during lockdown Beauty news
Vagina health and myths on TikTok
A deep dive into the wonderful and worrying realms of VaginaTok Feature
DB PotW (CDG Rouge) Article Cover
Comme Des Garçons’ ROUGE fragrance is a seductive escape from mundanity Product of the Week
Roll Flower Tattoos Carrie Metz-Caporusso
These flower tattoos are designed to celebrate body rolls Beauty Feature
Degree Inclusive deodorant
Degree Inclusive is the first deodorant designed for disabled people Beauty news
Taurus_Stars(1)
Midway into sensual Taurus season, here is your May 2021 beauty horoscope Horoscopes
Chlorophyl Water
Investigating the rise of chlorophyll water as the latest wellness drink Beauty Feature
RoboWig MIT
This hair-brushing robot could be the future of grooming Beauty news
Lil Yachty nail polish
Lil Yachty launches nail polish brand Crete to help men express themselves Beauty news
apetamin drug weight loss tiktok instagram
What is Apetamin? The dangerous ‘slim thick’ drug all over social media Beauty Feature
Billie Eilish
Billie Eilish has finally revealed her secret tattoo Beauty news
China ends mandatory animal testing
China ends mandatory animal testing for a majority of cosmetics Beauty news