Pin It
PERSONAS 111
courtesy of Tomihiro Kono

Cult wigmaker Tomihiro Kono’s second photobook takes hair to new heights


TextAlex Peters

Beautiful, bizarre and meticulously constructed, the wigs in PERSONAS 111 are a feast for the imagination

There’s something magical about wigs. Their ability to transform, heighten or conceal your identity lends them an exhilarating sense of possibility. Wigs are powerful, they allow one to shapeshift into different characters or simply to express your true self.

This is something that’s explored in a new photobook from renowned Japanese hairstylist and wigmaker Tomihiro Kono. Titled PERSONAS 111 - The Art of Wig Making, the limited edition book follows three years on from his debut book Head Prop and features 180 pages of vivid, technicolour hair mastery.

Beginning his two-decade-long career by learning the art of Geisha hairstyling from a Japanese master, Kono has become a well-established name in the fashion industry, collaborating with designers such as Junya Watanabe and Comme des Garcons. PERSONAS 111 is the result of Kono feeling like it was time to move onto the next chapter of his career after the 2017 release of Head Prop. Evolving into wig making, the stylist spent four years intensively creating the works of art that now make up this new photobook. “Wig making requires all the skills I have acquired in my 20-year career as a hairstylist – from knotting hair onto a lace foundation in various directions and replicating in this way the natural growth of a person’s hair, to haircutting, styling, coloring, designing and sculpting,” Kono tells us. “It is a satisfying and almost mathematical process, very similar to that of a craftsman or an artist.”

For Kono, it is the blank canvas aspect of wigs that he is most drawn to and the endless possibilities they offer. “I can change the style almost forever by cutting, adding, colouring hair,” he says. “The wig itself transforms, which is cool.” Describing hair as a “creative curse,” the stylist sees wigs as the future of hair. “Wigs can be a new hair accessory for people to change and style depends on their mood,” he says. And if you are wondering where Kono finds the inspiration for his wild creativity check out Matthew Barney’s multi-media art and film project Cremaster Cycle. “Everything, including costume, direction and the hair and make-up is beyond my imagination and it’s so inspiring and new every time I watch it. It was shocking almost”

Read Next
tomonyan55 tomoya nakagawa nail nails artist tokyo
Tomoya Nakagawa’s out of this world nails will take you to the year 3000 Nail artist
nasa international space station Estee Lauder serum
Estée Lauder is paying NASA $17,500 an hour to take photos in space Beauty news
lizzo vogue interview body positivity movement
Lizzo says ‘commercialised’ body positivity is a ‘lotta white girls’ Beauty news
GCDS Digital Runway
Go BTS of the virtual, otherworldly beauty at GCDS’s digital fashion show Beauty Feature
mariosmystidis_14719252_1119022614878978_783856256
This skincare saviour will rescue you from dryness, breakouts, and more Product of the Week
Cara Delevingne Prada
People with bushy eyebrows are more likely to be narcissistic, egotistical Beauty news
Harris Reed Candles
Harris Reed talks the ‘smelly, immersive experience’ of new candle line Beauty news
Rooted hair
The US is one step closer to banning Black hair discrimination Beauty news
_empty_alien_ Hannah Cunningham glow up makeup
Glow Up’s Hannah Cunningham is the self-taught MUA making gory alien looks Beauty Feature
Suki Waterhouse #freethenipple Instagram picture
Calm your tits with this new CBD nipple balm Beauty news
Mario Dedivanovic
Mario Dedivanovic is launching his own make-up line Beauty news
Martha Stewart
Martha Stewart likes to eat 20 CBD gummies at one go Beauty news
MMS
People believe this Amazon-sold bleach is a COVID-19 ‘miracle cure’ Beauty news
Euphoria make-up
How to pull off Euphoria’s best make-up looks after its big Emmy win Beauty Feature
Euphoria makeup Zendaya Hunter Schafer
Euphoria wins the Emmy for most outstanding make-up Beauty news
Raven
Drag Race star Raven has won her first Emmy award for outstanding make-up Beauty news