Pin It
fenty beauty tiktok house los angeles

Rihanna debuts the Fenty Beauty house, just for making TikToks in

TextGaby Mawson

‘A beautiful new space to collaborate, express, learn, and build community’

The Fenty Beauty TikTok account has been quietly active for a few weeks now and already has over 360k followers. Some of its current videos include make-up tutorials, challenges, and black-history month celebrations, but now it’s being taken to a whole new level. Last night, Rihanna debuted the Fenty Beauty House – a place specifically for creating TikTok content. 

“We are standing in the official, first Fenty Beauty TikTok home” Rihanna announced at the party in LA alongside well-known TikTokers that included Emmy Combs and Makayla. The singer explains how she wanted to “create a platform for the next wave of content creators” and as TikTok is quickly becoming the biggest social media platform, it’s not surprising that Fenty Beauty is joining the TikTok crew.

“Our generation is the sickest, the illest, the most creative,” Rih explains on why the TikTok house is the most obvious next step for Fenty Beauty. According to the brand, it will enable in house TikToker’s to “raid the fully stocked ‘Make-up Pantry to create the #FentyFace, glow with the flow with killer radiance, and peep endless eye and lip essentials, with Fenty Beauty spotlighting their creative excellence along the way.”


When Rihanna throws a party to announce the ##FENTYBEAUTYHOUSE... y’all ready??

♬ original sound - fentybeauty
Read Next
The best Buffy the Vampire Slayer hair and make-up looks (and the worst) Beauty Feature
Joe Exotic
Unpacking the mystique and magnetism of Joe Exotic’s mullet Beauty Feature
covid-19 coronavirus mental health anxiety wellness
Is this COVID-19 or just my anxiety? Beauty Feature
Erika Lust Heidi switch porn fat plus size
Heidi Switch is stripping back fatness stigmas in porn, one film at a time Beauty Feature
Kai Isaiah Jamal
Poet and activist Kai-Isaiah Jamal on gender, trans identity, and movement Beauty Feature
mid mid aw12 Miuccia Prada Pat McGrath Guido Palau
Remembering Miu Miu’s psychedelic, gender-defying AW12 show Runway retrospectives
Empire Records shave
A guide for the perfect DIY buzzcut, isolation’s biggest hair trend Beauty Feature
afro hair maintain quarantine
Tips on caring for afro hair in quarantine, from hairstylist Kemi Akinbola Guide
Science says touch is as vital as oxygen – here’s how to survive isolation Beauty Feature
Kylie Jenner
Kylie Jenner has donated $1 million to help fight COVID-19 Beauty news
UK’s first black fitness festival, NoireFitFest, wants exercise inclusivity Beauty Feature
Animal Crossing
Animal Crossing: New Horizons lets players celebrate their birthmarks Beauty news
Acne Dreams 4
I keep having weird anxiety dreams about my skin – what does it mean? Beauty Feature
bleach London diy colour hair isolation
Fringe need a trim? Roots growing out? Bleach’s haircare tips for isolation Beauty Feature
Hand sanitiser
Estée Lauder is reopening a factory just to produce hand sanitiser Beauty news
Huda Kattan
Huda Kattan pledges $100,000 to support struggling make-up artists Beauty news