Pin It
Wishful Skin
Wishful Skin

Huda Kattan expands her beauty empire with skincare brand Wishful


TextAlex Peters

Your wishes have been answered

Huda Kattan is expanding her empire. 

After launching her highly successful make-up brand Huda Beauty in 2016 and a fragrance line Kayali run by sister Mona in 2018, Kattan’s latest venture sees the make-up artist branching out into skincare with new brand Wishful

Launching with just one product – a face scrub – Wishful is taking a simple, stripped back approach to its product offerings. “We are not going to have products for every single skin issue,” Kattan said in an interview with WWD. “We’re not going after acne, we’re not going after wrinkles or hyperpigmentation – what we’re going after is soft, smooth skin and diminished pores.”

“The tag line is, ‘gentle, simple, effective.’”

The first product dropping, the Yo Glow Enzyme Scrub is described as a gentle yet powerful exfoliating scrub and combines pineapple, papaya enzymes, BHAs and AHAs to leave skin smooth and radiant. More products will be released throughout the year with Kattan hinting at a possible move into body care along the line. 

Since launching in 2016, Huda Beauty has grown into a $1.2 billion company, Forbes reported last year when Kattan was named on its America's Richest Self-Made Women list thanks to her make-up line. The brand also boasts over 40 million Instagram followers. Despite this following, it was important to Kattan to launch skincare separately to her make-up line. “I would never buy skincare from a make-up brand — full transparency,” she said. “It feels like the opposite of make-up.”

Wishful launches on ShopHudaBeauty.com on the February 4, with retailers including  Sephora, Harrods, Selfridges, Boots, and Cult Beauty in-store and online on February 18.

Read Next
MAC Cosmetics
MAC Cosmetics is donating $10 million to coronavirus efforts Beauty news
Sylvie Macmillan nails nail artist London
How to remove gels and more tips from nail genius Sylvie Macmillan Beauty news
LOLA Feral Soul
Singer LOLA on the trippy digital world of her new ‘Feral Soul’ video Beauty Feature
Vasso Vu
Enter the alluringly strange world of photographer Vasso Vu Spotlight
ai-da robot ai artist humanoid
Meet Ai-Da, the world’s first AI artist, who is almost human Beauty Feature
April 2020
Your monthly beauty horoscope: April 2020 Horoscopes
trans men women hormones limit coronavirus testosterone
How coronavirus is affecting trans people’s access to hormones Beauty Feature
blurred nipple
6 international erotic artists discuss freedom, kink, and censorship online Beauty Feature
88400666_558015934818855_8290403738286864701_n
Rosalía cut herself a fringe in isolation, and it looks surprisingly good Beauty news
65841752_1733425713467424_3197290049433071060_n
‘I was 9 when I first bleached my skin’: Bree Runway on overcoming hate Beauty Feature
Francesca_Allen
10 beauty and wellness things to do instead of being anxious about COVID-19 Beauty Feature
Buffy
The best Buffy the Vampire Slayer hair and make-up looks (and the worst) Beauty Feature
Joe Exotic
Unpacking the mystique and magnetism of Joe Exotic’s mullet Beauty Feature
covid-19 coronavirus mental health anxiety wellness
Is this COVID-19 or just my anxiety? Beauty Feature
Erika Lust Heidi switch porn fat plus size
Heidi Switch is stripping back fatness stigmas in porn, one film at a time Beauty Feature
Kai Isaiah Jamal
Poet and activist Kai-Isaiah Jamal on gender, trans identity, and movement Beauty Feature