Pin It
Wishful Skin
Wishful Skin

Huda Kattan expands her beauty empire with skincare brand Wishful


TextAlex Peters

Your wishes have been answered

Huda Kattan is expanding her empire. 

After launching her highly successful make-up brand Huda Beauty in 2016 and a fragrance line Kayali run by sister Mona in 2018, Kattan’s latest venture sees the make-up artist branching out into skincare with new brand Wishful

Launching with just one product – a face scrub – Wishful is taking a simple, stripped back approach to its product offerings. “We are not going to have products for every single skin issue,” Kattan said in an interview with WWD. “We’re not going after acne, we’re not going after wrinkles or hyperpigmentation – what we’re going after is soft, smooth skin and diminished pores.”

“The tag line is, ‘gentle, simple, effective.’”

The first product dropping, the Yo Glow Enzyme Scrub is described as a gentle yet powerful exfoliating scrub and combines pineapple, papaya enzymes, BHAs and AHAs to leave skin smooth and radiant. More products will be released throughout the year with Kattan hinting at a possible move into body care along the line. 

Since launching in 2016, Huda Beauty has grown into a $1.2 billion company, Forbes reported last year when Kattan was named on its America's Richest Self-Made Women list thanks to her make-up line. The brand also boasts over 40 million Instagram followers. Despite this following, it was important to Kattan to launch skincare separately to her make-up line. “I would never buy skincare from a make-up brand — full transparency,” she said. “It feels like the opposite of make-up.”

Wishful launches on ShopHudaBeauty.com on the February 4, with retailers including  Sephora, Harrods, Selfridges, Boots, and Cult Beauty in-store and online on February 18.

Read Next
Tight Foreskin 1
What to do if you have a tight foreskin – AKA phimosis Beauty Feature
Waterdrop Nails
Waterdrop nails are the next big trend for manicures Beauty news
Dries Van Noten AW20
Billie Eilish’s slime coloured roots are the biggest look of fashion week Beauty news
Six pack contouring
Ab Fab: Why six pack contouring is trending and troubling Beauty Feature
Tik Tok
Meet the #TikTokDocs giving professional medical advice through trap music Beauty Feature
IMG_20200201_103217
I did downward dogs with actual puppies and (obviously) loved it Tried and Tested
Guide Beauty
Guide Beauty is a new make-up brand perfect for people with shaky hands Beauty news
Emma Dabiri
Author Emma Dabiri is fighting for Afro hair to be protected by the law Beauty Feature
TikTok
TikTok users are celebrating their natural beauty using works of art Beauty news
hair trend 2020 buller and rice salon london
5 upcoming 2020 hair trends to try before they’re everywhere Beauty Trends
Rook
Rook Perfumes wants to transport you to the forest with new collection Beauty news
rae wellness metabolism drops tiktok weight loss
An expert weighs in on Rae’s metabolism drops, TikTok’s viral wellness fad Beauty Feature
fka twigs cat birthday party ed marler matthew josephs
The cat’s pyjamas: Exclusive snaps of FKA twigs’ cat-themed birthday party Photo story
Erykah Badu
‘A whole nother kinda pu$$¥’: Erykah Badu on Gwyneth’s Goop vagina candle Beauty news
calvin klein ck everyone mlma campaign fragrance
MeLoveMeALot on cloning herself on Instagram, genderless beauty, and more Beauty Feature
billy hargrove stranger things dacre montgomery moustache
A pop culture timeline of the bumfluff ‘tache Beauty Feature