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Five of 2019’s weirdest beauty trends

TextDazed Beauty

From the FaceApp challenge to the wavy ‘devil lips’ – which ones did you try?

As we quickly approach the end of 2019, we take time to reflect on another year of Dazed Beauty. 2019 saw us turn one, as well as launch exciting campaigns that explored wellness, masculinity, and witches. Photography editor Saorla Houston reminisces about five of her fave photo stories commissioned over the year and across the globe, and we’ve rounded up five of our most-clicked think pieces exploring penis enlargement, incel forums and more. Here, we revisit five of the weirdest beauty trends that went viral this year.


Everyone and their dog uploaded their picture into the FaceApp to get a (supposedly) hyper-realistic rendering of what they’re likely to look like in 50 years. But the challenge and craze really took hold when famous faces started doing it – including Billie Ellish, Lil Nas X, Harry Styles, and more. Think all over wrinkles and plenty of grey hair, some pictures were definitely more graceful/disturbing/hilarious (delete as applicable) than others. Even a warning over the app’s privacy policy didn’t dampen the demand.


Are those real? When the first picture of ‘Devil lips’ appeared on Instagram, lips with a wavy outline that could have been done with fillers, it was hard to tell. Believed to be started by Russian plastic surgeon Emelian Braude, people quickly recreated them with make-up, AR filters, or took to Photoshop to alter these abstract lips to the extreme. Turns out they were fake and impossible to actually create according to our expert Dr Krystyna, a cosmetic dentist and facial aesthetician. 


Move over Barbie, the Bratz dolls were back in the beauty sphere this year as vloggers one-upped each other transforming themselves into Cloe, Yasmin, Sasha, and Jade. Big eyes outlined in coloured eyeshadows, juicy glossy lips, and pencil-thin brows, AKA 90s glam, were part of the looks that slayed during the #BratzChallenge, tapping into another wave of 00s nostalgia.



purple shampoo isn’t just for people! 🦄🧽 #fyp #foryou #horses #horse #equine #animals #petbff

♬ Airplane Mode - Limbo

Who else was confused when the #purplehairchallenge started trending on TikTok? Purple shampoo is usually used to neutralise brassy tones on blonde hair but girls with all hair colours were suddenly pouring entire bottles over their hairs for no apparent reason, for five consecutive days in a row in some cases. Horses were also smothered in the shampoo which didn’t actually change their hair colour.



Trying tik tok trends pt 1. I saw some girl do this I lost her video tho #fyp #foryourpage #lips

♬ Already Dead - Lil Boom

Instead of applying a few coats of lip-plumping gloss, TikTok user @chloehammock4 filmed herself sticking her upper lip above her cupid’s bow with super glue to make it look fuller and slicking on some Kylie Cosmetics lipstick over it. She then posted the video online and in two days, it had been viewed 4.5 million times, with 400k likes and countless copycats. We said then and we’ll say it again: Don’t try this at home kids.

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