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Glossier London
courtesy of Glossier

Take a look inside Glossier’s new floral wonderland pop-up in London


TextAlex Peters

Get all the details on the brand’s new pop-up store before it opens on Wednesday

Everyone’s favourite millennial beauty brand Glossier has finally answered our prayers and returned to London with an exciting new pop-up for the first time since 2017. 

Located on Covent Garden’s Floral Street, the pop-up store aims to reflect the community around it and drew inspiration from traditional British social clubs. From hidden doorways and William Morris-esque custom floral motifs to a limited edition umbrella and a skyline installation that will make you feel like you’re hopping rooftops with Dick Van Dyke, the store is a celebration of London’s rich history and traditions.

Opening this Wednesday (November 20) and running until February 9 2020, the store will stock all Glossier products including cult favourites Cloud Paint and Boy Brow. Glossier Play products will also be available.

This London store is the fifth pop-up this year for the brand, with other locations including Miami, Seattle and Austin. Glossier also has two permanent stores in New York and Los Angeles.  

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