Pin It
Instagram Euphoria makeup
courtesy of Instagram/@shamelesslydia

The lasting power of the Euphoria beauty mania on Instagram


TextJules and Gebs

This month @ravvebeauty round up the best of #euphoriamakeup on Instagram

The brainchild of best friends Jules and Gebs, @RavveBeauty is the Instagram account dedicated to showcasing and celebrating all that is disturbing, disarming and alluring when it comes to underground beauty. Lending us their well-honed eye, here they pick their top beauty Instagrams of the month.

The first season of HBO’s Euphoria is long gone by now but the hype is here to stay. For sure the show was still on everybody’s mind during Fashion Week – with many designers and make-up artists surrendering to the visual spell of the teen drama. 

And it’s not over. With 1.4 million Euphoria tags, a dedicated #euphoriamakeup hashtag and Euphoria make-up filters … Instagram’s obsession is just getting started.

Through the beauty, the show’s make-up artists Doniella Davy and Kirsten Sage Coleman tapped into the imperfections of high school make-up experimentations to depict the emotional rollercoaster that teenagehood is. Euphoria uses make-up in a way that challenges the very notion of make-up as a superficial cover, instead using it to capture the deeper truth of each character. 

At @ravvebeauty, we started to wonder if Euphoria is to make-up what Juuls are to the tobacco industry: a sleek trick to recruit a whole new generation of addicts. Here are some of the accounts that already have us hooked.

RUE'S PRISMATIC GLOW

JULES'S PLAYFUL COLOUR BOOK

KAT'S TRANSGRESSIVE GOTHIC PALETTE

MADDY’S RHINESTONES

Read Next
pjimage
We regret to inform you that concealer lips are back Beauty news
The Nu Co Mind Energy Fragrance
Will this fragrance clear our pandemic-induced ‘brain-fog’? Beauty Feature
Screenshot 2021-10-22 at 15.17.43
Chella Man makes history as the first trans masc face of YSL beauty Beauty news
THE UNSEEN Beauty’s SPECTRA 15
THE UNSEEN launch into beauty with the world's first dual reality makeup News
Billie Eilish debut fragrance
Billie Eilish’s ‘favourite smell in the world’ could soon be yours Beauty news
Kanye West unusual hairstyle
Kanye West celebrates his official name change by hacking at his hairline Beauty news
Ariana Grande r.e.m Beauty
Ariana Grande’s r.e.m Beauty shares cryptic hints about the collection Beauty news
Rihanna – autumn 20214
A step-by-step guide to recreating Rihanna’s rainbow Dazed cover look Beauty Feature
TikTok lube as primer
Help! TikTok MUAs are using lube instead of make-up primer Beauty news
Lena Dunham addresses wedding body shaming
Lena Dunham addresses ‘gnarly’ body shaming comments on her wedding photos Beauty news
Gwyneth Paltrow Goop
Wolverine claws and touchless orgasms: a first look at Sex, Love, and Goop Beauty news
Pa Salieu – autumn/winter 2020
Dat Barber Nat is keeping the fashion industry trimmed and fresh Beauty Feature
Libra_Stars
October 2021 horoscope: find love and peace this Libra season Horoscopes
Bella Hadid
Centuries later, gold skincare is making a comeback Beauty Feature
Botox and filler
England bans under-18s from Botox and fillers to prevent harmful treatments Beauty news
Azealia Banks
Azealia Banks has dropped a ‘Fuck Him All Night’ perfume Beauty news