The new Dior Forever foundation is also fronted by Kiko Mizuhara, Winnie Harlow, Maddie Ziegler, and Sun Yi Han who all appear in short films answering questions about themselves and their routines
Dior Forever is the brand’s most coveted foundation, renowned for its inclusive shade range and finishes in both velvet-matte or glow that last – well, not literally forever, but 24-hours, which in terms of a make-up base is certainly an impressive amount of time.
So for actresses, Kiko Mizuhara and Sun Yi Han, models Winnie Harlow and Leomie Anderson, dancer Maddie Ziegler, and musician Jorja Smith, what product could be better suited to their lifestyles on stage, on the road, and under sweltering studio lighting than a formulation with such staying power?
In line with the launch of the new Dior Forever foundation, the women were captured on film by director Barbara Anastacio, answering a series of 24 questions about themselves – one for every hour the foundation lasts on the skin – including how they love their skin in Dior Forever, and sharing some surprising facts and secrets along the way.
One of Winnie Harlow’s favourite quotes comes from a book titled The Seven Spiritual Laws of Success, and reads: “When we harness the forces of harmony, joy, and love we create success and good fortune with effortless ease,” while Sun Yi Han said her life motto is a Chinese saying that translates to: “If you work hard, you will be rewarded.” Maddie Ziegler describes herself in three words as “loving, passionate, and silly”, and noted that she had been wearing make-up on stage from a very young age, which always brought her a great deal of joy.
Leomie Anderson adds that what makes her happiest is “chilling with her friends after a long day, sharing funny anecdotes” (and also revealed that she has a matching ankle tattoo with her best friend that reads LIFL (Life is for Living), and Jorja Smith also harnesses the power of female friendship, learning to love her appearance after moving to London and meeting a group of women who embrace their bodies just as they are.
To find out more, watch the full films below and shop Dior Forever here.