Pin It
Bimba Y Lola

The future of make-up is here, and it’s digital


TextNellie Eden

Bimba Y Lola has teamed up with 3D artist Ines Alpha to create the most out of this world digital make-up

Imagine never having to scrape your face clean with a cabinet’s worth of cleansers to remove a full beat again. Sound appealing? How about erasing a look with a click of a button, or removing a full face of make-up with a swipe. That may well be your near-future beauty regime thanks to digital make-up. You’ve no doubt dabbled in the odd Instagram filter (botched surgery face anyone?) but 3D artist Ines Alpha aka Ines Marzat is creating internet looks you might actually want to wear all day long. Welcome to the make-up revolution. 

Ines’ work has been described by our Arts and Culture Editor Lil Miquela as “equal parts living masks and 3D make-up. The kind of thing a robot might wear to the Met Gala in the year 3052.” The Parisian born artist continues to delight and surprise the new-gen of selfie-takers online. 

For their latest campaign, aptly named #thi­sisHU­MAN Bimba Y Lola has joined forces with Ines to imagine a “far future” where “a new human is reborn.” It’s a newfangled world where gender is defunct and Instagram is everything. Self-taught, self-sufficient, self-defined, fluid and always connected, this new species of mankind, embodied by model and actress @cuentosrosales, are tech-first social activists. Not quite alone, this new breed of man discovers a globulous little companion, tucked away in their Bimba Y Lola Alpha Universe bags. This new universe and this little sidekick are best bought to life in Ines’ new custom filter to celebrate the collection’s launch. Now you can apply the Ines x Bimba Y Lola e-make-up to your face and enjoy the flubber-like contour and happy little squishy new friend you’ve just acquired. Confused? Check out three of our community members below, trying the look on for size.

Read Next
Raven
Drag Race star Raven has won her first Emmy award for outstanding make-up Beauty news
Chloé Jafé’s 命預けます
Japan’s tattoo community celebrates move towards legalisation Beauty news
rosepilkington_mk_web_still_v2
Marc Jacobs’ newest fragrance will have you smelling and feeling Perfect Product of the Week
TikTok tooth filing
TikTok users are shaving down their teeth with nail files and it’s very bad Beauty news
mentoring matters ammy drammeh makeup artist
How to apply for mentoring from some of beauty’s most exciting names Beauty news
E-girl Beauty
A little bit bondage, a little bit baby: E-girl make-up and hair explained Beauty Feature
Justin Bieber
Justin Bieber has brought back his OG Justin Bieber haircut Beauty news
airfro haircare afro curly brand
AIRFRO is here to provide much-needed haircare for Black men Beauty Feature
Screenshot 2020-09-15 at 12.40.40
Kesha really loves butt masks: ‘I’m like butt mask lady’ Beauty news
Michelle Obama lipstick
Michelle Obama has launched a lipstick to encourage voter registration Beauty news
John Boyega
Jo Malone apologises after John Boyega is cut from Chinese campaign Beauty news
Goop Labs
5 wellness trends we want Goop Labs season 2 to investigate Beauty Feature
Lisa Michalik grills teeth makeup artist sfx
Lisa Michalik transforms teeth with grotesque and glamorous grills Beauty Feature
Suzie Q and Leo Siboni
What is Jamsu? The K-Beauty trend of dunking your made-up face in water Beauty School
TikTok trend body shaming
‘Fatphobic’ TikTok trend is under fire for encouraging body shaming Beauty news
Image from iOS (5)
This skincare essential will give you the glow you’ve been dreaming of Product of the Week