Pin It
coverboy willam belli drag race rupaul make-up brand
Photography Franz Szony

RuPaul’s Drag Race’s Willam on his new make-up line Coverboy


TextDominic Cadogan

‘I wanted to put products into the world that made it easier for people to get the drag experience either full-tilt boogie or just a touch of transvestism’

Notorious for being the only queen to ever be kicked off RuPaul’s Drag RaceWillam has always been one to do things his own way. In that same vein, he’s today announced that he will be launching Coverboy – his debut make-up brand.  

Starting with a foundation (pun intended) of three hero products – a lipstick, lashes, and glitter – the brand is for everyone, from veteran queens to newbies, and those not even interested in drag. With a focus on accessibility, the products can be applied with your hand and don’t require a brush or any additional equipment. 

“I wanted to put products into the world that made it easier for people to get the drag experience either full-tilt boogie or just a touch of transvestism,” Willam tells us. “You do you; unless you want to look better... then I would listen to a drag queen!” 

Tried and tested by the drag superstar himself – “They’re all road-tested, and by that, I mean I’ve been rode while wearing it,” he says – Willam chose each of the products as a way of making life easier for himself while on the road. “I asked myself how I would streamline my make-up bag and it came down to creating better products than I currently had in there with multi-uses,” he explains. The lip can be used on cheeks and eyes and the glitter can be used on arms, legs, and décolletage, as well as the face. 

“I plan on releasing new stuff hopefully quarterly; mainly so I never have to buy make-up again,” explains Willam on the future of Coverboy. “Doing more make-up that brushes aren’t required for too, because I hate cleaning brushes.”

Coverboy is available from today online.

Read Next
IMG_8770
This skincare necessity protects and gives you a summer glow all year long Product of the Week
Jvn Jonathan van ness queer eye hair care brand
Queer Eye’s JVN has an inclusive haircare brand coming soon Beauty news
niohuru climax makeup artist New York
Niohuru is the make-up chameleon inspired by Chinese royalty Makeup artist
NikkieTutorials nikkie de Jager layers of me documentary
NikkieTutorials’ documentary offers you an honest look behind the screen Beauty Feature
MAC Harris Reed collaboration collection makeup
Harris Reed’s collaboration with MAC is fluid opulence at its finest Beauty Feature
5ffc95ffd184b30018aae1a3
TikTok teens are making their own DIY dentures and it’s pretty dangerous Beauty news
mental health new year resolution
New Year, Same You? Why accepting yourself is the best resolution for 2021 Think piece
Kylie Jenner skin hand sanitiser
Kylie Jenner criticised for releasing a luxury hand sanitiser Beauty news
the inkey list succinic acid treatment spot skincare
This super affordable miracle ingredient immediately banishes blemishes Product of the Week
2020 popular beauty products glossier skincare
12 of the best moisturisers for every skin type, need, and mood products
Nikita Dragun Miami coronavirus mask
Nikita Dragun criticised for flying to Miami just for a NYE party Beauty news
Halsey about face makeup brand launch scene
Halsey launches About-Face, a celebration of Scene beauty Beauty news
Capricorn_Stars
What does 2021 hold for you? Our beauty horoscope reveals all Horoscopes
resize
Drake supposedly has a new hairstyle and we need answers Beauty news
EAR MAKE-UP 2021 beauty trend
From ear make-up to shrooms: 10 beauty trends set to dominate in 2021 Beauty Trends
Pat McGrath labs dame dbe make up artist
Pat McGrath has just become the first Dame for make-up artistry Beauty news