Pin It
Ariana Grande

Ariana Grande is suing Forever 21 for look-alike make-up campaign


TextAlex Peters

The $10 million trademark-infringement lawsuit was filed yesterday by the singer

Ariana Grande is suing Forever 21. Yesterday (September 2), the singer filed a $10 million trademark-infringement lawsuit against the company for hiring a “look-alike” model as well as using unauthorised images of Grande, her name and other “intellectual property” to promote its clothing and beauty brand Riley Rose.

According to the court documents, Forever 21 approached Grande early this year seeking an endorsement deal with the singer, which she declined due to the company’s “unwillingness to pay the fair market value for a celebrity of Ms. Grande’s stature.” A single Instagram post, the documents state for reference, costs “well into the six figures.” Forever 21 and Riley Rose then proceeded to steal Grande’s “name, likeness, and other intellectual property to promote their brands for free,” her lawyers claim. “Fearing irrelevance in a rapidly evolving market” and “declining success” are suggested as possible motives for the actions.

The documents go on to state that Forever 21 capitalised on the success of Grande’s thank u, next album by publishing over 30 unauthorised images and videos related to Grande’s name, image likeness and music. Grande’s lawyers also accuse the company of hiring a look-alike model and posting images of her in clothing and accessories that resembled that worn by Grande, particularly in her “7 Rings” video. 

“Defendants did not simply use a model with a similar look and hairstyle;” the documents state. “They used a model who looks strikingly similar to Ms Grande wearing a similar hairstyle to the one Ms Grande wore in the “7 Rings” video, dressed in a top designed to look like a top worn by Ms Grande in numerous well-known photographs... using a pose that is virtually identical to the pose in which Ms Grande was photographed, in certain instances, with “7 Rings” audio played over the post…”

The documents say that despite reaching out to Forever 21 to remove all content, the company did not do so. Grande’s lawyers are asking for $10 million in damages. This lawsuit is just the latest in a string of legal issues for the company. Last week, Bloomberg reported that Forever 21 was preparing for a potential bankruptcy filing. 

Earlier this year, Grande filed for the trademark of “thank u, next” to be used for an upcoming beauty range although as of yet no products have been released under the name. 

Read Next
Kendall jenner blonde hair Burberry Riccardo tisci LFW
Kendall Jenner reveals new blonde hair at LFW Beauty news
Madonna
Madonna collaborates with Too Faced on new make-up kits Beauty news
Vivienne Westwood SS20
Alex Brownsell and Isamaya Ffrench team up for Vivienne Westwood SS20 Beauty Feature
taffiex_70660649_175468380284445_24118557199854608
Talking about black beauty with Clara Amfo, NAO, Ray BLK, and more Beauty Feature
Bella Hadid Hung Vanngo
Master of sexiness Hung Vanngo isn’t here for ugly make-up Spotlight
Climate Crisis
Lush is closing its doors in solidarity with the Global Climate Strike Beauty news
Keash Festival Hair
London school abandons decision to ban cornrows after online backlash Beauty news
Matte Glow294
Four creative women give tips on how to wear Burberry’s new foundation Beauty news
holli smith hair stylist new york nyfw ss20
Go backstage with hairstylist Holli Smith at NYFW SS20 Beauty news
Matt Lambert Sweat
Sweat, nipples & virtual embalming: alternative beauty videos you must see Beauty Feature
ninamounah amsterdam fashion week older models
Older faces at Ninamounah’s show discuss age and share their beauty secrets Photo story
Cynthia Rowley clouds
A round-up of your fave Euphoria-esque make-up looks at NYFW SS20 Backstage
marc jacobs ss20 nyfw new york gigi hadid
Kawaii nails and glitter tears at Marc Jacobs’ street style-inspired show Beauty news
millie bobby brown stranger things florence mills skincare
Millie Bobby Brown accused of faking a tutorial with her own products Beauty news
gypsy sport ss20 hair make up
Space buns, alien glitter, and 90s tribal tattoos at Gypsy Sport SS20 Beauty news
Adwoa Aboah
Adwoa Aboah opens up about her skin imperfections on Instagram Beauty news