Pin It
Nars After Hours
Nars

Nars promotes new product with dick-shaped lipstick campaign


TextAlex Peters

But not everyone is happy about it

Nars is no stranger to using sex to sell make-up. We are – after all – talking about the brand that brought us ‘Orgasm’ blush, perhaps the most famous blusher in our collective consciousness, as well as other gems like ‘G Spot’ and ‘Deep Throat.’ It should come as no surprise to anyone, therefore, that the beloved beauty brand has employed sex once again for its newest products.

To promote its latest lipstick range ‘After Hours’, Nars has put out a new campaign video where the lipstick looks, explicitly, like a dick. In the video, we see a very phallic-shaped lipstick reverse-melt back into its traditional bullet lipstick shape. For anyone who didn’t immediately catch their drift, Nars accompanied the video with the caption: “When the nudes keep you up all night.” 

The video has, as you can imagine, caused quite a stir. Some people were shocked by the reference to penises, clutching their handbags perhaps unaware of the brand’s history.

Others, however, pointed out that this kind of marketing was on par for the brand.

One person pointed out Nars might be overlooking a large section of the market:

Meanwhile, Chrissy Teigen was super into it.

Read Next
hair cut
What’s behind the sudden rise in hair growth products? Beauty Feature
Screenshot 2022-05-11 at 11.27.40
What’s in an accent? How class hierarchy enacts its power through voice Beauty Feature
Fitch Lunar BTS
Hairstylist Fitch Lunar’s creations are sexily imperfect Spotlight
Screenshot 2022-05-03 at 10.47.54(1)
‘Not ugly, just poor’: how the beauty industry is widening the class divide Beauty Feature
1322804
May 2022 horoscope: expect immense change this Eclipse season Horoscopes
201525970_239273504251470_1235479440564576554_n
The latest nail trend proves that everyone wants to be a 90s child Trending Beauty
DB 03
Supercuts: a tribute to subcultural hair styles through the ages Photo story
Lynski
This Ukraine fundraising event has all of your favourite beauty creatives Beauty news
Seth Rogen
Everyone loves Seth Rogen’s gloopy acrylic manicure Beauty news
Goodnight Mommy
The women getting cosmetic procedures in secret Beauty Feature
vanderbiltball
Gilded Met Gala inspo for celebs who won’t get the memo Beauty Feature
Milani TikTok
Milani Cosmetics faces backlash after wading into Depp v Heard trial Beauty news
Naomi Campbell pat McGrath
Pat McGrath is doing skincare now Beauty news
The Unseen
Win tickets to the launch party of The Unseen’s make-up for the metaverse Beauty news
278871029_2102136539964403_3058840223532850880_n
Off-White has launched its beauty line, ‘Paperwork’ Beauty news
PURE IMAGINATION
In a sea of products, Browns is launching a curated beauty edit Beauty news