Pin It
Nars After Hours
Nars

Nars promotes new product with dick-shaped lipstick campaign


TextAlex Peters

But not everyone is happy about it

Nars is no stranger to using sex to sell make-up. We are – after all – talking about the brand that brought us ‘Orgasm’ blush, perhaps the most famous blusher in our collective consciousness, as well as other gems like ‘G Spot’ and ‘Deep Throat.’ It should come as no surprise to anyone, therefore, that the beloved beauty brand has employed sex once again for its newest products.

To promote its latest lipstick range ‘After Hours’, Nars has put out a new campaign video where the lipstick looks, explicitly, like a dick. In the video, we see a very phallic-shaped lipstick reverse-melt back into its traditional bullet lipstick shape. For anyone who didn’t immediately catch their drift, Nars accompanied the video with the caption: “When the nudes keep you up all night.” 

The video has, as you can imagine, caused quite a stir. Some people were shocked by the reference to penises, clutching their handbags perhaps unaware of the brand’s history.

Others, however, pointed out that this kind of marketing was on par for the brand.

One person pointed out Nars might be overlooking a large section of the market:

Meanwhile, Chrissy Teigen was super into it.

Read Next
Rosalia
Rosalía has declared monobrows cool in ‘A Palé’ video Beauty news
Darby Woodlief
MUA Darby Woodlief creates ‘ugly’ beauty using paint and food scraps Makeup artist
troubleman31_71044995_2537412826328073_84021720329
T.I. – please leave your daughter’s hymen alone! Beauty news
princess gollum transhuman future 3D art
The transhuman future is here Beauty Feature
Joey Choy
Joey Choy is the Val Garland-trained artist creating fun, vibrant looks Spotlight
lewishermo1 by
Watch ‘Hermaphrodite’ – a visceral music video directed by Fecal Matter Beauty Feature
drag syndrome down's drag queen king performers
Drag Syndrome: A collective opening up drag for people with Down’s Syndrome Beauty Feature
Violet Chachki
Violet Chachki is collaborator and muse for new fragrance Dirty Violet Beauty news
Juan Brenner, Tonatiuh Outtakes
Juan Brenner’s photography explores the history of Guatemala through gold Beauty Feature
Rachel Rumai
The difficulty with asserting your beauty identity when you’re mixed race Beauty Feature
Nicola Dinan black top
Four important life lessons from a woman in transition Beauty Feature
Backstage at Jeremy Scott AW11
Looking back at Jeremy Scott’s AW11 90s raver beauties Runway retrospectives
TikTok
TikTok users are letting a filter decide what random piercing to get Beauty news
Horoscopes
Your monthly beauty horoscope: November 2019 Horoscopes
Billie
Razor brand Billie wants women to grow out their moustaches this Movember Beauty news
CELINE BOUTIQUE PARFUM
Hedi Slimane’s new Celine perfumes are an ode to his hometown Paris Beauty news