Pin It
squish beauty line charli howard body positivity
Courtesy of Squish Beauty

Model Charli Howard launches Squish Beauty with cute, inclusive campaign


TextNaila Karim

The new beauty line celebrates all kinds of skin types – with the overarching message that nobody has totally flawless skin

Model, author and anti body-shaming activist Charli Howard, 28, has added another string to her bow with the launch of Squish Beauty. The first drop of playful cherry-shaped eye and cheek masks, flower-shaped acne patches, and a clear lip gloss is presented by a beautifully diverse group of models, including Munroe BergdorfJillian Mercado and, of course, Charli herself.

Inspired by her own experiences with sensitive skin as a teen, Charli set out to create a brand that focuses on embracing ‘flaws’ instead of hiding them. “From day one, I wanted to use role models with real skin in my brand images – girls with acne, girls with scars, girl with cellulite – but who have voices and great personalities,” she told Teen Vogue. The models range from size 0 to size 20, and 4”11 to 6”2 in height. “All bodies are un-retouched, raw and real,” Charli adds.

Charli wants to normalise the fact that nobody has totally flawless skin. By casting models with diverse skin types (including models with acne), she hopes we can all become more confident about our appearance. Also featured in the launch campaign are curve models Carmen Fozzard, Wren Parker and Lulu Bonfils, androgynous brothers Jake and Joseph DuPont, dark skin babe Seynabou Cisse, redhead Yi Yang, Brooklyn rapper Leaf, petite Afro-Hawaiian model Taija Kerr, and monobrow queen Sophia Hadjipanteli.

As for the science part, the cherry eye and cheek masks are designed to de-puff and hydrate your skin, and include a hydrogel that helps prevent breakouts. The acne patches promise to dry out acne spots and stop them from getting any bigger. And the clear, 90s-style lip gloss will keep you looking fresh all hot-girl-summer long. 

Read Next
issacvpoleon_73457378_177686460072603_888132561955
Issac Poleon’s avant-garde Black hairstyles are created on pure instinct hair stylist
cktrl robyn
This artist visualises what heartbreak could look like on his face Beauty news
howl worldwide sex lgbtq community positivity lube cbd
HOWL is the sex-positive brand helping the queer community have better sex Beauty Feature
Agusta Product of the Week
This Icelandic cod miracle gel cures dryness and gives your skin life Product of the Week
Byredo Makeup isamaya Ffrench Ben Gorham beauty brand
Byredo Makeup is a new expression of beauty without any rules the autumn/winter 2020 issue
Marcus Schaefer Pablo kuemin wig hair story photo
Wild wild wigs: Capturing Pablo Kuemin’s mesmerising hair hybrids Photo story
the fat zine 2021 calendar gina tonic Chloe sheppard
The Fat Zine’s new calendar celebrates beautiful fat bodies all year round Beauty news
DB HIV 4
How becoming HIV positive changed my life for the better Beauty Feature
Nicki Minaj
Nicki Minaj wants to perm her natural hair, fans beg her not to Beauty news
fungal.fancy soap prosthetics foot fetish
@fungal.fancy’s freakish foot-shaped soaps celebrate fetish culture Beauty Feature
kurt_johnson_123273206_3242205216005895_1619902290
Sexy goth stylist Kurt Johnson celebrates queer liberation in all forms Stylist
brad mondo xmondo colour hair stylist
YouTube’s fave hairdresser critic Brad Mondo is here to save our scalps Beauty Feature
parris goebel Rihanna savage Fenty dance choreographer
Parris Goebel is so much more than just a choreographer Spotlight
CHARLIE le mindu JEAN TOIR hair photography
This haircare hero will transform your dry frizz into a magnificent mane Product of the Week
Raoul Alejandre makeup artist digital avatar aweng
Raoul Alejandre creates alien avatars experimenting with digital make-up Beauty Feature
Lisa Michalik for Snowbunny 1
Lisa Michalik creates 90s Dior-clad bunnies for her latest project Beauty news