Take all our money
Empty your piggy banks, readers, because Tom Ford is launching skincare.
Since founding his eponymous beauty line – starting with fragrance in 2006 followed by colour cosmetics in 2011 – Tom Ford’s luxury products have become some of the most coveted in the industry, with the brand well on its way to becoming a billion dollar company. One category that the designer had never entered into, however, was skincare. Until now. It has been announced that Ford is expanding his partnership with Estée Lauder Companies Inc. to launch Tom Ford Research – his first collection of skincare.
Three years in the making, to create the products Ford was given his own lab by Estée Lauder with a team of researchers exclusively devoted to the brand. “I wanted to start a serious skin-care arm and have it be science-based,” Ford told WWD. “This is a real skin-care product and regimen. I’m not a designer who has thrown his name on a beautifully packaged cream.”
After trialling over 75 different formulations from the team, Tom Ford Research will launch with two products: Serum Concentrate ($350) and Crème Concentrate ($450).
The hero ingredient in both products is caffeine, derived from gyokuro, a Japanese green tea, and the very rare white porcelain cacao. “Years ago, a dermatologist told me that the best thing for puffy eyes was moist tea bags. Every time I did it, I noticed that it also moisturized my skin,” Ford told WWD. “Caffeine became one of the most important things we researched.” The products will also contain glycolic and lactic acids, hyaluronic acid and peptides.
These first offerings from Tom Ford Research will debut at Saks Fifth Avenue and Tom Ford in the US in August, before being rolled out globally in September. Three more products, including an eye cream, will launch in March. WWD reports that there will also be upcoming products geared to the skin-care habits of Asian consumers. Despite only launching in China in 2016, today the Chinese market represents almost 40 percent of Tom Ford Beauty’s consumer base.
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