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Kylie Jenner and Kylie Minogue face off as the singer launches make-up


TextAlex Peters

The two once battled it out over trademarking the name Kylie, now the battle moves to the make-up counter

Love her or hate her, there’s no denying that Kylie Jenner is a bonafide beauty mogul, building a near billion dollar cosmetics company in just over three years. And now another Kylie – the OG Kylie (more on that later) – is looking to get in on the beauty action. That’s right, Kylie Minogue has joined the likes of Rihanna, Kim, Madonna and soon Ariana, Gaga, Hailey Bieber, Kendall Jenner and Cardi B, in launching her own range of make-up.

Released earlier this week, the line, named “Kylie,” includes eyeshadows, lipsticks, lipgloss and glitter with all products named in tribute to some of the singer’s most famous songs.

In response to the news of the launch which was announced on Instagram, Minogue’s fans celebrated by flooding the comment section with shade – some subtle, some less so – towards Kylie Jenner and her brand Kylie Cosmetics.

“Kylie Jenner has just filed for unemployment!!!!”

“The only Kylie cosmetics I need in my life…”

“There is only one Kylie!”

“See ya later Jenner girl.....the REAL Kylie Makeup has arrived”

This animosity towards the reality star no doubt stems from the last time Minogue and Jenner went head to head back in 2016. The story starts the year before, when a then 17-year-old Kylie Jenner applied to the US Patent and Trademark Office to trademark her first name for advertising and endorsement services.

Kylie Minogue, however, was not happy with this, having performed and been known to her fans under the name “Kylie” for almost 30 years. Minogue’s legal representatives fought the trademark, filling an opposition in 2016 where they famously referred to Jenner as a ”secondary reality TV personality.” Minogue, they noted meanwhile, was an “internationally renowned performing artist, humanitarian and breast cancer activist” who already owned several Kylie-related trademarks as well as the website kylie.com.

However, in January of 2017, Minogue’s team withdrew its opposition. It’s unclear whether or not the two parties came to a settlement and neither side responded to the BBC’s request for comments at the time.

But with the launch Kylie’s new line, this dispute is bound to crop up again. Choose your player now!

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