Pin It
Dazed Beauty Paginton Cofone Ingram
Make-up by Athena Paginton, hair by Anna CofonePhotography Felicity Ingram

Women are more interested in vegan make-up than in actually being vegan


TextAlex Peters

A new study finds that more British women are making an effort to buy “conscious” beauty products

In the past few years, the beauty industry has seen a shift towards environmentally “conscious” products and brands whether that’s vegan, cruelty-free, plastic-free, organic, natural or clean. Last year Pinterest reported searches for vegan skincare beauty were up 281% since 2017, while sales in organic health and beauty products increased by over 20% in 2017 according to the Soil Association Certification.

Now, a new study conducted by Cosmetify has found that the majority of British women are making an effort to buy consciously, with over half buying vegan products despite not necessarily being vegan themselves.

The study surveyed over 2,200 women, all of whom said they wear make-up regularly, between the ages of 18 and 45. Of the women that took part, 56% said they buy vegan beauty products all the time or more than they used to, however, almost two-fifths (39%) of those women were not vegan themselves.  

The study also found that “organic” (defined by Cosmetify as having a formula that has been made with only plant-derived ingredients grown without genetically modified organisms (GMOs), herbicides and synthetic fertilisers) was the most bought conscious beauty category at 68%, followed by “natural” (no parabens, paraffin, alcohol, colourants and fragrances) at 61% and vegan (49%).

Forty-seven percent of women said they buy more vegan products than they used to, making it the most popular rising trend, closely followed by “plastic-free” with 39% of women saying they buy these products more than they used to.

Meanwhile, just under half of the women surveyed (44%) said they would be happy to pay more for clean or conscious beauty products.

Speaking on the findings of the study, Isa Lavahun, Digital Brand Manager at Cosmetify said the results show consumers are more ethically conscious than ever before. “It’s great to see consumers questioning certain packaging, and that movements like plastic-free are disrupting the landscape”. We couldn’t agree more.


See below for our top vegan beauty picks.

Read Next
Bella Hadid frosted tips
Bella Hadid resurrects frosted tips for the summer Beauty news
Marc Jacobs facelift
Marc Jacobs opens up about his IG-documented facelift Beauty news
Miley Cyrus
Miley Cyrus’ latest haircut proves that the 80s mullet is here to stay Beauty news
Kim Kardashian accused of ‘steamrolling’ Black business
Kim Kardashian accused of ‘steamrolling’ Black business with skin trademark Beauty news
Ariana Grande
Ariana Grande has released ‘God Is a Woman’ as a perfume Beauty news
Botox in a bottle
Botox in a bottle: TikTok’s latest anti-aging beauty hack Beauty news
Botox
Botox and fillers are making people unrecognisable to phone Face ID Beauty news
Rihanna Fenty Beauty Perfume
SOS! A Rihanna-scented perfume is coming Beauty news
Megan Thee Stallion
Megan Thee Stallion drops an ultra-exclusive make-up kit with Revlon Beauty news
Dolly Parton Scent From Above Perfume
You can now smell just like Dolly Parton Beauty news
Lorde, Late Night with Seth Meyers
Lorde got so drunk day-drinking she needed an IV drip to recover Beauty news
TikTok nun shares beauty routines
God bless the nun who dropped her skincare routine on TikTok Beauty news
lil uzi vert diamond
Lil Uzi Vert brings back his $24 million diamond implant Beauty news
MCM x Dazed Beauty
Win a bottle of MCM’s first fragrance, inspired by travel and discovery News
mark zuckerberg
The best SPF 50 sunscreens to protect your face this summer Beauty Feature
TikTok
Masc? Femme? These gender fluid TikTokers are hot in all the ways Beauty news