Pin It
Lady Gaga
courtesy of Instagram/@ladygaga

Haus Beauty: Everything we know about Lady Gaga’s beauty brand


TextSapphi Littleton

Yes, Mother Monster is now doing make-up

With her residency resuming on the Vegas strip in late May, it seems Lady Gaga may be popping up with a boutique featuring her brand new beauty label, Haus Beauty, too.

This time last year, Gaga fans discovered that the singer’s company Ate My Heart Inc. had filed a trademark for ‘Haus Beauty’. According to the application, the name will be used to cover a wide range of products including foundations, blush, lipstick, eye shadow, perfume, cleansers, toners, scrubs, moisturisers and many more.

Skip ahead a few months to December 2018 and a website for Haus Beauty was found by some shrewd Little Monsters. The website, hausbeauty.com, was and remains empty for the time being, but there is a space where users can enter an email address to receive updates.

Fast forward to today and rumours have surfaced that the Poker Face singer is set to launch a boutique on the Las Vegas strip next month. According to the Las Vegas Review-Journal, the beauty brand’s boutique is under construction at Park Theatre at the Park MGM Hotel and will coincide with her residency, which restarts on May 30th.

And there’s more, @thebeautynation_ claimed in a post yesterday that an Instagram account for the proposed store has been found, although they chose not to share any details about their discovery so we have been unable to verify the information.

Lady Gaga’s beauty line does not come as a surprise, however, as she has had previous ventures in the industry. In 2012, the singer released a unisex fragrance named after her debut album The Fame, and she has also been the face of the MAC’s Viva Glam campaigns in 2009 and again in 2011.

Gaga has been giving us her own hashtag hints for over a year now, with multiple captions on her Instagram posts including #haus, #hausofgaga and #hauseditorials. That is all we know for now, but watch this space.

Read Next
Holly Dillon
Why I turned to traditional Chinese medicine to cure my psoriasis Tried and Tested
Gucci Thomas de Kluyver
Thank god for Gucci and its trowelled-on Cosmogonie make-up Beauty news
IMG_1895
The Black-owned beauty brand mixing Scandi minimalism and African tradition Beauty Feature
Kiko colourful brows
Curl up and dye: the idiot’s guide to dyeing your own eyebrows Beauty School
Here x Haeckels x Tetsuo Lin
Fragrances made from extinct flowers may soon be a reality Beauty Feature
hair cut
What’s behind the sudden rise in hair growth products? Beauty Feature
Screenshot 2022-05-11 at 11.27.40
What’s in an accent? How class hierarchy enacts its power through voice Beauty Feature
Fitch Lunar BTS
Hairstylist Fitch Lunar’s creations are sexily imperfect Spotlight
Screenshot 2022-05-03 at 10.47.54(1)
‘Not ugly, just poor’: how the beauty industry is widening the class divide Beauty Feature
1322804
May 2022 horoscope: expect immense change this Eclipse season Horoscopes
201525970_239273504251470_1235479440564576554_n
The latest nail trend proves that everyone wants to be a 90s child Trending Beauty
DB 03
Supercuts: a tribute to subcultural hair styles through the ages Photo story
Lynski
This Ukraine fundraising event has all of your favourite beauty creatives Beauty news
Seth Rogen
Everyone loves Seth Rogen’s gloopy acrylic manicure Beauty news
Goodnight Mommy
The women getting cosmetic procedures in secret Beauty Feature
vanderbiltball
Gilded Met Gala inspo for celebs who won’t get the memo Beauty Feature