Welcome to Route 111
YSL Beauty will be hosting their first ever Coachella based pop-up on Route 111 in Palm Springs, California. The gas station style pop-up and “make-up oasis” will be decked out with make-up refills in place of petrol pumps and will be open from 12th-14th April, for the duration of Coachella weekend one.
Coinciding with the launch of their new Touche Éclat High Cover Radiant concealer, Rouge Volupté Shine lipstick, Touche Eclat All-Over brightening pen and Volupté Plump-in-Color plumping lip balm, at the YSL Beauty Station festival goers will be able to shop from the make-up vending machine, try up to 50 lipstick shades using VR technology and get expert beauty advice which they can then use during their festival stay.
As well as looking like a typical gas station, the pop-up will feature Instagram worthy scenes including lifesize YSL lipsticks, pink retro cars and plenty of heart-shaped balloons.
See you on Route 111.