Pin It

This Procter & Gamble Opté Precision Wand is the answer to perfect skin

TextEmily Crooked

It’s like magic, but real

Earlier this month, Procter & Gamble announced a beauty tech product that might just change things forever. Their new product Opté Precision Wand is an applicator that specifically targets blemishes and discolouration of the skin and only applies its colour correcting serum to those areas. And, honestly, it’s just as sci-fi as it sounds.

By using a blue LED light to scan the skin, the device is able to detect “3x more skin pigmentation than the human eye is capable of perceiving,” allowing it to notice spots that you haven’t even noticed yet. This is paired with an integrated digital camera that sends 200 pictures a second to a processor which analyses the data, determining the size, shape and the extent of the discolouration of the skin. Top that off with a Micro Serum Jet Printer with 120 thermal inkjet nozzles each thinner than a human hair which deposit a colour correcting serum exactly where it needs to be and nowhere else, and you have an alternative to foundation that preserves your natural skin tone, covers blemishes and doesn’t clog your pores.

As if we’re not already sold, you also can’t sweat it off. It’s literally all the benefits of foundation without any of the hassles of having to match a colour, touch it up through the day or worry about smudging it every time your nose is itchy.

According to P&G, the device will work with all skin tones with an initial range of fair, medium and dark being released later this year or early 2020. As for a price, we don’t know yet but given the sophistication of the technology and the sheer desirability of the product we can’t imagine it’ll be cheap…

Read Next
An introduction to chanting Digital Spa
Supplements ingestible edible beauty
The problem with ingestible beauty Digital Spa
The future of fitness: innovation comes at a price Digital Spa
You can now sell your medical data through blockchain Digital Spa
Crytals (1)
QUIZ: What crystal are you? Digital Spa
Dance Movement Therapy
A lesson in therapeutic dance movement Digital Spa
Drag Race's Aquaria spills the beans on her NYX eye collab Beauty news
An introduction to field recording Digital Spa
Does ketamine have a future as a mainstream antidepressant? Digital Spa
Quiz: Which positive affirmation is right for you? Digital Spa
Donna Trope
Why the commodification of self-care might actually be a good thing Digital Spa
A lesson in breathwork Digital Spa
George Stone and Suzannah Pettigrew
This virtual simulation explores what spas will be like in the future Beauty Feature
An introduction to ASMR Digital Spa
Making wellness more inclusive-1
Are minority spaces the key to making wellness more inclusive? Digital Spa
Doom Yoga
A lesson with Do.omYoga Digital Spa