Pin It
Kendall Jenner extended cover shoot unseen images Dazed
Coat, dress and veil by Simone RochaPhotography Ben Toms, styling Robbie Spencer. From Dazed Winter 2014

Kendall Jenner isn’t gay, she’s just the new face of Proactiv


TextAlex Peters

Twitter, you stand corrected

Justin Bieber may have had it right when he declared that “pimples are in.”

Last year, acne came to the forefront of the beauty conversation with movies like Eighth Grade portraying age-appropriate pimples and celebrities including Bieber and Lili Reinhart speaking out about their own troubles. Now another celebrity is doing their part to normalise problem skin.

Last night, to coincide with the Golden Globes, Kendall Jenner announced that she was the new face of acne-treatment brand Proactiv. However, this was not the announcement many people were expecting from the model and Kardashians star.

Speculation began on Saturday after Kris Jenner tweeted that her daughter had a big announcement to make with an accompanying teaser video of Kendall talking about an unnamed topic that she said she was finally ready to speak out about. “When I was 14 I couldn’t reach as many people as I can now,” Kendall says in the video. “I can help you and it’s ok...I understand you, I can connect with you.” This video, along with Kris’s caption regarding Kendall’s “raw story” –  “I’m so proud of my darling @KendallJenner for being so brave and vulnerable” – led many people to believe that Kendall was coming out as gay.

When it turned out this wasn’t the case, and Kendall was merely revealing she was a new brand ambassador, many people were underwhelmed, with some even accusing the star and her mother of queerbaiting.

This is not the first time Kendall has spoken out about her troubles with her skin. Last year after the Golden Globes, when images of her acne were circulating on social media, Kendall retweeted a fan, writing “never let that shit stop you!”

Proactiv is a dermatologist-developed skincare line founded in 1995 and has been a teen-staple for years. As the new face of the brand, Kendall joins a long list of former campaign stars including Katy Perry, Jessica Simpson and Kaley Cuoco. With her unparalleled influence and over 100 million social media followers, this news is a welcome next step in the fight to de-stigmatise acne.

Read Next
Animal Crossing
40,000 people are asking Animal Crossing for more inclusive hairstyles Beauty news
The Sims
The Sims is set to become more diverse with additional skin tones Beauty news
witch tan photo shoot story gut magazine jess maybury
10 cool products to help you survive the heatwave products
Hunter Schafer
Hunter Schafer has landed a new beauty role with Shiseido Makeup Beauty news
Kali Uchis and Rico Nasty’s ‘Aquí Yo Mando’
Behind-the-scenes of Kali Uchis and Rico Nasty’s ‘Aquí Yo Mando’ hair looks Beauty news
Brushing hair Veronica Lake
COVID-19 survivors are reporting dramatic hair loss, experts explain why Beauty Feature
Bailey Sarian murder mystery makeup tutorial
Enter Bailey Sarian’s bizarre world of murder, make-up, and intrigue Beauty Feature
Cardi B WAP
Cardi B’s make-up artist breaks down how to recreate her soft pink WAP look Beauty news
Jackie Aina
Jackie Aina is producing a documentary about Black beauty influencers Beauty news
redavart mary_dav boobs tits censorship beauty looks
The make-up artist turning boobs into surreal and political beauty looks Beauty Feature
Anastasia Beverly Hills
How to apply for Anastasia Beverly Hills’s Black-owned business grants Beauty news
Rosalia
Red alert: Rosalía is ginger now Beauty news
Wap Cardi B
All the hot girl looks to copy in Cardi B and Megan Thee Stallion’s ‘WAP’ Beauty Feature
skincare mask acne maskne
An expert on maskne, the pandemic’s growing skincare problem Beauty Feature
Revlon Megan
Megan Thee Stallion lands a beauty deal so we can all finally be hot girls Beauty news
Volition
Volition Beauty can make your beauty product fantasies a reality Beauty Feature